Invisibility by Design

Women and Labor in Japan's Digital Economy

Gabriella Lukács (Autor)

Buch | Hardcover

248 Seiten

2020
Duke University Press (Verlag)
978-1-4780-0581-0 (ISBN)

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In the wake of labor market deregulation during the 2000s, online content sharing and social networking platforms were promoted in Japan as new sites of work that were accessible to anyone. Enticed by the chance to build personally fulfilling careers, many young women entered Japan's digital economy by performing unpaid labor as photographers, net idols, bloggers, online traders, and cell phone novelists. While some women leveraged digital technology to create successful careers, most did not. In Invisibility by Design Gabriella LukÁcs traces how these women's unpaid labor became the engine of Japan's digital economy. Drawing on interviews with young women who strove to sculpt careers in the digital economy, LukÁcs shows how platform owners tapped unpaid labor to create innovative profit-generating practices without employing workers, thereby rendering women's labor invisible. By drawing out the ways in which labor precarity generates a demand for feminized affective labor, LukÁcs underscores the fallacy of the digital economy as a more democratic, egalitarian, and inclusive mode of production.

Gabriella LukÁcs is Associate Professor of Anthropology at the University of Pittsburgh and author of Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan, also published by Duke University Press.

Acknowledgments vii
Introduction. Labor and Gender in Japan's Digital Economy 1
1. Disidentifications: Women, Photography, and Everyday Patriarchy 30
2. The Labor of Cute: Net Idols in the Digital Economy 57
3. Career Porn: Blogging and the Good Life 81
4. Working without Sweating: Amateur Traders and the Financialization of Daily Life 106
5. Dreamwork: Cell Phone Novelists, Affective Labor, and Precarity Politics 132
Epilogue. Digital Labor, Labor Precarity, and Basic Income 155
Notes 167
References 207
Index 225

Erscheinungsdatum	23.12.2019
Zusatzinfo	23 illustrations
Verlagsort	North Carolina
Sprache	englisch
Maße	152 x 229 mm
Gewicht	386 g
Themenwelt	Sachbuch/Ratgeber ► Geschichte / Politik ► Allgemeines / Lexika
	Geisteswissenschaften ► Geschichte ► Regional- / Ländergeschichte
	Sozialwissenschaften ► Ethnologie
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Soziologie
ISBN-10	1-4780-0581-5 / 1478005815
ISBN-13	978-1-4780-0581-0 / 9781478005810
Zustand	Neuware