Health Service Public Relations

A Guide to Good Practice

Roger Silver (Autor)

Buch | Softcover

198 Seiten

1995
Radcliffe Publishing Ltd (Verlag)
9781857750287 (ISBN)

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The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.

Roger Silver

1. Public relations-for planned communication 2. Communicating with the 'big three* audience groups 3. Patients and the media 4. Codes of practice 5. Writing to be read 6. Products, events and programmes 7. Choosing the specialists 8. Research and evaluation

Erscheint lt. Verlag	21.2.1995
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	453 g
Themenwelt	Medizin / Pharmazie ► Gesundheitswesen
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9781857750287 / 9781857750287
Zustand	Neuware