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Nasty Business - Mark McKenna

Nasty Business

The Marketing and Distribution of the Video Nasties

(Autor)

Buch | Softcover
216 Seiten
2022
Edinburgh University Press (Verlag)
978-1-4744-5109-3 (ISBN)
CHF 43,90 inkl. MwSt
Considers the technological, economic and aesthetic histories of the early British video industry as part of the broader global film industry.
The history of the ‘video nasties’ has been recounted many times and the films that caused so much offence have themselves been endlessly examined. However, the industry that gave rise to the category has received scant little attention. Earlier histories have tended to foreground issues of censorship, and as such, offer only glimpses of an under explored industrial history of British video. This book focuses explicitly on an industry that is still portrayed in heavily caricatured terms, that is frequently presented as immoral or corrupt, and that continues to be understood through the rhetoric of the tabloid press, as ‘merchants of menace’.

Dr Mark McKenna is an Associate Professor in Film and Media Industries at Staffordshire University. He is the author of Nasty Business: The Marketing and Distribution of the Video Nasties (EUP, 2020), Snuff (LUP, 2023), Big Wednesday: Lamenting Lost Youth in the New Hollywood (Routledge, 2024) and Levelling Up the Screen Industries: Film & Television Production as Regenerative Strategy in Places Left Behind (forthcoming, Routledge, 2025). He is the co-editor of Horror Franchise Cinema (Routledge, 2021), Stars and Franchises: Identity, Image and Intellectual Property (forthcoming, EUP, 2025), and the author of the report Silicon Stoke - Developing Film TV and Other Content Production in North Staffordshire, which explored the opportunities for stimulating the growth of the screen industries set against the backdrop of the UK government’s levelling-up agenda.

Introduction: It Was The Best Of Times. It Was The Worst Of Times…

1. A Very Nasty Business: Complicating the History of the Video Nasties

2. Tracking Home Video: Independence, Economics, and Industry

3. Historicising the New Threat

4. Trailers, Taglines and Tactics: Selling Horror Films On Video and DVD

5. Branding and Authenticity

6. Previously Banned: Building a Commercial Category

7. The Art of Exploitation.

Conclusion: The Golden Age of Exploitation?

Appendices

Bibliography

Erscheinungsdatum
Zusatzinfo 12 black and white illustrations
Verlagsort Edinburgh
Sprache englisch
Maße 156 x 234 mm
Themenwelt Kunst / Musik / Theater Film / TV
Schulbuch / Wörterbuch Lexikon / Chroniken
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
ISBN-10 1-4744-5109-8 / 1474451098
ISBN-13 978-1-4744-5109-3 / 9781474451093
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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