Propaganda & Persuasion (eBook)

Garth S. Jowett, Victoria Oa€2Donnell (Autoren)

eBook Download: PDF

2018 | 7., Seventh Edition
416 Seiten
Sage Publications (Verlag)
978-1-5063-7135-1 (ISBN)

Infos

Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updatedA Seventh EditionA provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies andA fascinating examples of the use of propaganda from ancient times up through the present day,A Propaganda and Persuasionprovides an original model that helps students analyze the instances ofA propaganda and persuasion they encounter in everyday life.New to the Seventh Edition: New coverage of social mediaA as a disseminator of propaganda offers readers an up-to-date perspective. The books four case studies have been updated and strengthenedA to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaignallows students to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memoryA as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen student understanding. New illustrations and photosA add a unique visual dimension that helps readers conceptualize methods of persuasion and propaganda.A

Inhalt

Preface
Acknowledgments
Chapter 1. What Is Propaganda, and How Does It Differ From Persuasion?
Propaganda Defined
Jowett and O’Donnell’s Definition of Propaganda
Forms of Propaganda
Subpropaganda/Facilitative Communication
A Model of Propaganda
Propaganda and Persuasion
Rhetorical Background and the Ethics of Persuasion
Propaganda as a Form of Communication
The Demagogue/Propagandist
Overview of the Book
Chapter 2. Propaganda Through the Ages
Ancient Greece and Alexander the Great
Imperial Rome
Propaganda and Religion
The Rise of Christianity
The Crusades
The Reformation and Counter-Reformation
The Emergence of Propaganda
The American Revolution
The French Revolution and Napoleon
Propaganda in the 19th Century: The American Civil War
Chapter 3. Propaganda Institutionalized
The New Audience
The Emergence of Mass Society
The Emergence of the Propaganda Critique
The New Media
Advertising: The Ubiquitous Propaganda
Propaganda and the Internet: The Power of Rumor
Chapter 4. Propaganda and Persuasion Examined
The Modern Study of Propaganda and Persuasion
Research in Propaganda and Persuasion
The Influence of the Media
Cultural Studies
Collective Memory Studies
Summary
Chapter 5. Propaganda and Psychological Warfare
World War I and the Fear of Propaganda
The Interwar Years, 1920 to 1939
World War II
Post–World War II Conflicts
The 1991 Gulf War: Mobilization of World Public Opinion
A New World of Propaganda, 1960 to 2018
Public Diplomacy
Chapter 6. How to Analyze Propaganda
The Ideology and Purpose of the Propaganda Campaign
The Context in Which the Propaganda Occurs
Identification of the Propagandist
The Structure of the Propaganda Organization
The Target Audience
Media Utilization Techniques
Special Techniques to Maximize Effect
Audience Reaction to Various Techniques
Counterpropaganda
Effects and Evaluation
Chapter 7. Propaganda in Action: Four Case Studies
Case Study 1: Women and War: Work, Housing, and Child Care
Case Study 2: Propaganda and Climate Change: The Heartland Institute
Case Study 3: Big Pharma: Marketing Disease and Drugs
Case Study 4: Pundits for Hire: The Pentagon Propaganda Machine
Note
Chapter 8. How Propaganda Works in Modern Society
A Model of the Process of Propaganda
The Process of Propaganda
Generalizations
Appendix. Cyber Propaganda
Cyberspace
The Social Internet
Hackers
How Stolen Data Feed the Propaganda Enterprise
The Transparency Agenda
“Fake News” and Politics
Cyberspace: An Echo Chamber for Conspiracy Theories and Misinformation?
Digital Propaganda and Information Access
Note
References
Author Index
Subject Index
About the Authors

Produkt-Details

• Verlagsort: Thousand Oaks
• Sprache: englisch
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft
• Themenwelt: Naturwissenschaften
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung
• Schlagworte: Persuasion • Political Communications • Rhetoric & Rhetorical Theory
• ISBN-10: 1-5063-7135-3 / 1506371353
• ISBN-13: 978-1-5063-7135-1 / 9781506371351