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Mining Lurkers in Online Social Networks - Andrea Tagarelli, Roberto Interdonato

Mining Lurkers in Online Social Networks

Principles, Models, and Computational Methods
Buch | Softcover
VI, 93 Seiten
2018
Springer International Publishing (Verlag)
978-3-030-00228-2 (ISBN)
CHF 74,85 inkl. MwSt

This SpringerBrief  brings order  to the wealth of research studies that contribute to shape our understanding of on-line social networks (OSNs)  lurking phenomena. This brief also drives the development of computational approaches that can be effectively applied to answer questions related to lurking behaviors, as well as to the engagement of lurkers in OSNs.

 All large-scale online social networks (OSNs) are characterized by a participation inequality principle, i.e., the crowd of an OSN does not actively contribute, rather it takes on a silent role. Silent users are also referred to as lurkers, since they gain benefit from others' information without significantly giving back to the community. Nevertheless, lurkers acquire knowledge from the OSN, therefore a major goal is to encourage them to more actively participate.

 Lurking behavior analysis has been long studied in social science and human-computer interaction fields, but it has also matured over the last few years in social network analysis and mining.

 While the main target audience corresponds to computer, network, and web data scientists, this brief might also help increase the visibility of the topic by bridging different closely related research fields.  Practitioners, researchers and students interested in social networks, web search, data mining, computational social science and  human-computer interaction will also find this brief useful research material . 


Erscheinungsdatum
Reihe/Serie SpringerBriefs in Computer Science
Zusatzinfo VI, 93 p. 10 illus., 9 illus. in color.
Verlagsort Cham
Sprache englisch
Maße 155 x 235 mm
Gewicht 169 g
Themenwelt Mathematik / Informatik Informatik Netzwerke
Sozialwissenschaften
Schlagworte Centrality • evolutionary game theory • graph mining • influence maximization • influence propagation • Information Diffusion • lurkers • lurking behavior analysis • multiplex network model • network science • Online Social Networks • passive users • Ranking • silent users • time-evolving network model • trust networks • user engagement • vicarious learning
ISBN-10 3-030-00228-4 / 3030002284
ISBN-13 978-3-030-00228-2 / 9783030002282
Zustand Neuware
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