Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland

The nature and extent of consumer advertising in the Soviet Union, Poland

Philip Hanson (Autor)

Buch | Softcover

182 Seiten

2019
Routledge (Verlag)
978-1-138-04553-8 (ISBN)

Infos

This title was first published in 1974.

Inhalt

1 Introduction: advertising, Soviet-type economies and economic systems Part I The Soviet Union 2 The Soviet economy and the organisation of Soviet Advertising 4 The nature and functions of Soviet advertising Part II Eastern Europe 5 Relative income levels and differences in economic systems in Eastern Europe 6 The marketing environment 7 The organisation and functions of advertising 8 Advertising expenditure data Part III Conclusions 9 Conclusions

Produkt-Details

• Erscheinungsdatum: 18.01.2019
• Verlagsort: London
• Sprache: englisch
• Maße: 138 x 216 mm
• Gewicht: 453 g
• Themenwelt: Sozialwissenschaften ► Soziologie
• ISBN-10: 1-138-04553-5 / 1138045535
• ISBN-13: 978-1-138-04553-8 / 9781138045538
• Zustand: Neuware