Social Media Imperative (eBook)

School Leadership and Strategies for Success

Kristin Magette (Autor)

eBook Download: EPUB

2018 | 2nd Edition
112 Seiten
Rowman & Littlefield Publishers (Verlag)
978-1-4758-4198-5 (ISBN)

Infos

Leaders have a tremendous opportunity to embrace social media for teaching, learning, and communicating - and the time is now. This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues. Understand how to use live video, social leadership, and effective monitoring to increase engagement and, ultimately, build trust.

Autor

Kristin Magette, APR, is an award-winning public relations professional and advocate for service, strategic communications, and collaboration. A proud lifelong Kansan, she always makes time for her family, sharing stories, big laughs, and great food.

Inhalt

PrefaceOur “constantly connected” world“The U.S. Digital Consumer Report,” February 10, 2014, http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html.“2016 Nielsen Social Media Report,” January 1, 2017 http://www.nielsen.com/us/en/insights/reports/2017/2016-nielsen-social-media-report.htmlBring the Digital World Into the ClassroomCommunicate With Parents and PatronsHarness the Social ShareEngage With ParentsSupport Your EmployeesProtect Your ReputationAngry People Will Make Us Look BadWe Need Filters to Protect UsUgly HeadlinesArticulate Your VisionWhere Do You Want To Go?What Are Your Opportunities?What Are Your Challenges or Barriers?Grow Your GroupTest the WatersWriting Your PolicyBullying and Social MediaHandbook Guidelines for EmployeesGetting Your Board on BoardInformation Sharing FormMake It Short, Simple, and PainlessEmbed Key Policies and GuidelinesCreate Value for the EmployeeDirect SupportSocial Media ChampionsComments and ResponsesStarting Out RightThe Digital TattooOngoing SupportTraining New TeachersAnnual Reminders to All EmployeesOccasional InserviceInformal Discussion GroupsSocial Media ChampionsStudent PrivacyMonitoring AccountsRecognize to EncourageExpand the PLNWriting Your PostWhat’s a Hashtag?Make Sure Your Message Gets ThroughGive Your Followers What They WantUse Photos and VideoLink to ContentMonitor TrendsFacebook AlgorithmsTwitterInstagramYouTubeLive VideoPaying for PostsMeasuring Your WorkLeaders on Social MediaBe Strategic About Your UseFacebook BasicsReal-World RelevanceHashtags to Extend the ClassroomDigital CitizenshipParents as Empowered PartnersTune into Station WII-FMWhat Works – and WinsBuild a Platform for CommunicationGrow a CommunityLet Your Fans PostCommunity GuidelinesTell Your StoryBroadcast LiveUgly CommentsMonitor the Conversation ThreadProvide a Simple, Unemotional ResponsePrivately Contact the CommenterSolve Problems, but Don’t DebateNasty Posts on Other PagesStand Up for EmployeesShare Bad NewsUse the Power of SocialIt’s FastFans Are PassionatePeople Want to ShareBe PreparedCONCLUSIONABOUT THE AUTHOR

Produkt-Details

• Erscheint lt. Verlag: 1.5.2018
• Sprache: englisch
• Themenwelt: Schulbuch / Wörterbuch ► Schulbuch / Allgemeinbildende Schulen
• Themenwelt: Schulbuch / Wörterbuch ► Unterrichtsvorbereitung ► Unterrichts-Handreichungen
• Themenwelt: Sozialwissenschaften ► Pädagogik
• ISBN-10: 1-4758-4198-1 / 1475841981
• ISBN-13: 978-1-4758-4198-5 / 9781475841985