Ideas for Britain (eBook)

Hugh Salmon (Autor)

eBook Download: EPUB

2017
200 Seiten
Troubador Publishing Ltd (Verlag)
978-1-78589-787-0 (ISBN)

Infos

Recognised and respected throughout the advertising industry for blowing the whistle on fraud at a publicly quoted advertising agency of which he was managing director, Hugh Salmon's career was further affected by complications of a broken back caused by a rugby injury. He witnessed the suffering that disabled people are forced to endure and realised that the understanding of human behav-iour and the creative talent in advertising agencies could be applied to improving society as a whole - particularly the poor, the underprivileged and the disabled. After standing as an independent MP in the 2010 general election, Hugh s challenging observations on life and human behaviour featured in his blog A Different Hat on the marketing website Brand Republic and Huffington Post. Ideas for Britain is a compilation of some of these blog posts from 2009-2015. From Theresa May s ignorance of the most basic law of advertising to a call for the role of government to be redefined in a changing world; from the simple belief that every child has a talent at something to innovative proposals for the education system; from the realities of living as a disabled person to a radical new future for the NHS (including a call to separate care from cure and the launch of a new National Care Service); from the failure of immigration policy to the underlying tensions of an increasingly divided society (since evidenced by the 2016 EU referendum), Ideas for Britain takes an adman s innate understanding of human behaviour and challenges the political classes to seek more creative solutions to the core issues facing Britain today.

Produkt-Details

• Erscheint lt. Verlag: 28.1.2017
• Sprache: englisch
• Themenwelt: Sozialwissenschaften
• ISBN-10: 1-78589-787-X / 178589787X
• ISBN-13: 978-1-78589-787-0 / 9781785897870