Practical Guide to Ethics in Public Relations (eBook)

Regina Luttrell, Jamie Ward (Autoren)

eBook Download: EPUB

2018
252 Seiten
Rowman & Littlefield Publishers (Verlag)
9781442272750 (ISBN)

Infos

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.

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On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

Autor

Regina Luttrell is assistant professor of social media and public relations at the S.I. Newhouse School of Public Communication at Syracuse University. She spent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities, and non-profit organizations. She is the author or coauthor of multiple books, including: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, and The PR Agency Handbook. Jamie Ward is assistant professor of public relations at Eastern Michigan University. Her extensive background includes more than a decade working to help nonprofit organizations advance their causes through strategic development, branding, and storytelling for advocacy and engagement. Ward is author of Veteran Friendships across Lifetimes: Brothers and Sisters in Arms.

Inhalt

Foreword by Teresa N. Dougherty, APR PrefacePart I – Ethics in Public RelationsChapter 1 – Why Ethics MatterChapter 2 – Ethics in Public RelationsPart II – Public Relations Society of America’s Code of EthicsChapter 3 – AdvocacyChapter 4 – HonestyChapter 5 – ExpertiseChapter 6 – IndependenceChapter 7 – LoyaltyChapter 8 – FairnessChapter 9 – Ethics Matter, Choose ActionPart III – Award Winning Case Studies from the Arthur W. Page Society Case Study CompetitionCase Study 1 – Walking the “Encryption Tightrope”: Getting to the Core of Apple’s Privacy and Security Battle with the FBI Case Study 2 – Fatal Derailment: Is Amtrak’s Reputation Riding on its Response to the Wreck of Train 188? Case Study 3 – An Analysis of Starbucks’ Race Together Initiative Case Study 4 – The Virtue of Patients: Veterans’ Fatal Wait Case Study 5 – #SocialStrong: The Effect of Social Media on the Boston Marathon Bombing

Produkt-Details

• Erscheint lt. Verlag: 9.2.2018
• Zusatzinfo: 41 Illustrations including: - 28 Black & White Illustrations; - 13 Text Boxes.
• Sprache: englisch
• Themenwelt: Naturwissenschaften
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: PR Ethics • PRSA Code of Ethics • Public Relations Ethics
• ISBN-13: 9781442272750 / 9781442272750