Marketing in the 21st Century

Concepts, Challenges and Imperatives

Henry Kyambalesa (Autor)

Buch | Hardcover

336 Seiten

2017
Routledge (Verlag)
978-1-138-70772-6 (ISBN)

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This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

Kyambalesa, Henry

List of Figures, List of Tables, Preface, 1. The Marketing Function, 2. The Changing Business Environment, 3. Culture in Cross-Border Marketing, 4. The Japanese Challenge, 5. The Role of Governments, Endnotes, Glossary, Bibliography, Index, The Author

Erscheinungsdatum	27.11.2017
Reihe/Serie	Routledge Revivals
Verlagsort	London
Sprache	englisch
Maße	148 x 219 mm
Gewicht	780 g
Themenwelt	Sozialwissenschaften ► Soziologie
ISBN-10	1-138-70772-4 / 1138707724
ISBN-13	978-1-138-70772-6 / 9781138707726
Zustand	Neuware