Persuasion

Social Influence and Compliance Gaining, 5e (International Student Edition)

Robert H Gass, John S Seiter (Autoren)

Buch | Softcover

400 Seiten

2017
Routledge (Verlag)
978-1-138-09087-3 (ISBN)

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Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

Robert H. Gass, California State University, Fullerton John S. Seiter, Utah State University

Chapter 1: Why Study Persuasion?
Chapter 2: What Constitutes Persuasion?
Chapter 3: Attitudes and Consistency
Chapter 4: Credibility
Chapter 5: Communicator Characteristics and Persuadability
Chapter 6: Conformity and Influence in Groups
Chapter 7: Language and Persuasion
Chapter 8: Nonverbal Influence
Chapter 9: Structuring and Ordering Persuasive Messages
Chapter 10: Sequential Persuasion
Chapter 11: Compliance Gaining
Chapter 12: Deception
Chapter 13: Motivational Appeals
Chapter 14: Visual Persuasion
Chapter 15: Esoteric Forms of Persuasion
Chapter 16: The Ethics of Persuasion

Erscheinungsdatum	16.06.2017
Verlagsort	London
Sprache	englisch
Maße	191 x 235 mm
Gewicht	454 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-10	1-138-09087-5 / 1138090875
ISBN-13	978-1-138-09087-3 / 9781138090873
Zustand	Neuware