True Spin

The Industrial Manager's Guide To Effective, Honest Public Communication

Ann S. Green (Autor)

Buch | Softcover

142 Seiten

2017
Advantage Media Group (Verlag)
978-1-59932-841-6 (ISBN)

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RECOGNIZE THE TRUE VALUE OF PUBLIC ENGAGEMENT
In early December 1984, a gas leak at a pesticide plant in Bhopal, India, exposed over fifty thousand people in the surrounding area to deadly toxins, resulting in thousands of deaths. From that day forward, the way companies who operate industrial facilities communicate with the public changed forever. Where environmental, health, and safety issues are concerned, open communications are not just ideal—they are required.
In True Spin, experienced facilitator and communicator Ann Green shares how your industrial company can save money, improve relations with the communities in which you operate, and recruit the best local talent. Inside, you’ll find advice and strategies to: •develop ongoing dialogue with key stakeholders •negotiate to create a “gain-gain” situation for all parties •work productively with environmental activists •create a PR “insurance policy” in case of a crisis •build sustainable communities •help your company’s bottom line and enhance your own career
Embrace the philosophy of True Spin and partner with the public, for the betterment of your company and the community at large.

ANN S. GREEN is founder and president of Ann Green Communications, a communications consultant and facilitator for some of the most recognized companies in the world. She has more than thirty-five years of experience consulting with over a hundred companies. Ann has a master’s degree in journalism and behavioral science and a bachelor’s degree in history and journalism

Acknowledgments Introduction IT’S ALL ABOUT CONTROL A LITTLE HISTORY PUBLIC PARTICIPATION IN THE REGULATED INDUSTRIES UNDERSTANDING YOUR AUDIENCES EMBRACING THE PUBLIC PARTICIPATION PROCESS GETTING PERMISSION TO OPERATE ENVIRONMENTAL JUSTICE BUILDING SUSTAINABLE COMMUNITIES PUBLIC ENGAGEMENT DURING A CRISIS PUBLIC ENGAGEMENT IS THENEWEST TECHNOLOGY About the Author About Ann Green Communications Services

Erscheinungsdatum	01.06.2017
Verlagsort	Charleston
Sprache	englisch
Maße	139 x 215 mm
Themenwelt	Naturwissenschaften ► Biologie ► Ökologie / Naturschutz
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Soziologie ► Gender Studies
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-59932-841-0 / 1599328410
ISBN-13	978-1-59932-841-6 / 9781599328416
Zustand	Neuware