Social Issues of Advertising

Kara Chan (Autor)

Buch | Softcover

240 Seiten

2017
City University of Hong Kong Press (Verlag)
978-962-937-283-5 (ISBN)

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Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question ""Does advertising improve society?"" this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society.

Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society.

Written by professors of advertising with experience from both within the industry and from international research, the collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion.

Kara Chan (PhD, City University of Hong Kong) is a Professor at the School of Communication, Hong Kong Baptist University. She worked in the advertising business and as a statistician for the Hong Kong Government before she moved into academia. Her resear

Erscheinungsdatum	01.03.2017
Verlagsort	Hong Kong
Sprache	englisch
Maße	175 x 252 mm
Gewicht	500 g
Themenwelt	Geisteswissenschaften ► Philosophie ► Ethik
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	962-937-283-5 / 9629372835
ISBN-13	978-962-937-283-5 / 9789629372835
Zustand	Neuware