Relishing Marketing

Illustrations of Food & Drink Packaging

Joe Duffy, Damian Hamilton, Cristiano Vinciprova Machado (Herausgeber)

Buch | Hardcover

256 Seiten

2017
Images Publishing Group Pty Ltd (Verlag)
9781864707090 (ISBN)

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Providing an insight into how innovative illustration can translate into effective sales, this book covers packaging design ideas for a wide variety of food and beverage models, from small to large-scale industries.

Packaging is now something more than simple containers; it's a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market. This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.

Joe Duffy is one of the world's most respected and sought after thought leaders on branding and design. In 2004 Joe Duffy received the Legacy Medal from the American Institute of Graphic Arts for a lifetime of achievement in the field of visual communications. Damian Hamilton is the brand keeper and designer at Cornershop, an award-winning brand design boutique based in Adelaide, South Australia. Cristiano Vinciprova Machado is the strategic designer at Casa Rex, an international highly awarded house of design.

Erscheinungsdatum	12.05.2017
Zusatzinfo	400 Illustrations, color
Verlagsort	Mulgrave, Victoria
Sprache	englisch
Maße	230 x 285 mm
Gewicht	1510 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9781864707090 / 9781864707090
Zustand	Neuware