Marketing Management and Communications in the Public Sector

Martial Pasquier, Jean-Patrick Villeneuve (Autoren)

Buch | Hardcover

264 Seiten

2017 | 2nd edition
Routledge (Verlag)
978-1-138-65579-9 (ISBN)

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This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.

This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Martial Pasquier is Vice-Rector of the University of Lausanne, Switzerland, and Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP). Jean-Patrick Villeneuve is Professor of Public Communication and Vice-Dean of the Faculty of Communication Sciences at the Università della Svizzera Italiana, Switzerland, and Adjunct Professor at Canada's École Nationale d'Administration Publique (ENAP).

List of figures

List of tables

List of boxes

Part I

1. Public management and marketing

2. Marketing and public marketing

Part II

3. Basic marketing concepts

4. Marketing information research

5. Marketing strategy

6. Marketing instruments

Part III

7. Public communications – an introduction

8. Communications models and strategies

9. Communications instruments

10. Communication control

11. Crisis communication

Appendix: a case study

Index

Erscheinungsdatum	30.01.2018
Reihe/Serie	Routledge Masters in Public Management
Zusatzinfo	21 Tables, black and white; 38 Line drawings, black and white; 3 Halftones, black and white; 41 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	521 g
Themenwelt	Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-138-65579-1 / 1138655791
ISBN-13	978-1-138-65579-9 / 9781138655799
Zustand	Neuware