Political Campaign Communication

Inside and Out

Larry Powell, Joseph Cowart (Autoren)

Buch | Softcover

402 Seiten

2017 | 3rd edition
Routledge (Verlag)
978-1-138-29182-9 (ISBN)

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Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.

Larry Powell is professor of Communication at the University of Alabama at Birmingham (UAB). Joseph Cowart is a retired political consultant.

Table of Contents

Part 1-An Overview of Political Communication Issues

Political Communication: An Introduction

Ethical Questions in Political Communication

Political Socialization: The Development of Political Attitudes

Campaign Strategies

The Image of the Political Candidate

Media Theory and Political Communication
Part 2- The Campaign Team

Campaign Organization

Campaign Communications in the Mass Media

Political Polling

Campaign Communications: Direct Voter Contact

Political Speeches

Cyberspace: The Internet and Political Communications
Part 3- Campaign Concerns

Press Coverage and Media Relations

The Role of Political Money

The Role of Interpersonal Influence

Critical Events Analysis

Erscheinungsdatum	16.03.2018
Verlagsort	London
Sprache	englisch
Maße	191 x 235 mm
Gewicht	740 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Politik / Verwaltung
ISBN-10	1-138-29182-X / 113829182X
ISBN-13	978-1-138-29182-9 / 9781138291829
Zustand	Neuware