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Social Media: The Good, the Bad, and the Ugly -

Social Media: The Good, the Bad, and the Ugly

15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings
Buch | Softcover
XXIV, 730 Seiten
2016 | 1st ed. 2016
Springer International Publishing (Verlag)
978-3-319-45233-3 (ISBN)
CHF 149,75 inkl. MwSt
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This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016

The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

Social Media Strategy and Digital Business.- Digital Marketing and Customer Relationship Management.-  Adoption and Diffusion.- Information Sharing on Social Media.- Impression, Trust, and Risk Management.- Data Acquisition, Management and Analytics.- e-Government and Civic Engagement.- e-Society and Online Communities.

Erscheinungsdatum
Reihe/Serie Lecture Notes in Computer Science
Theoretical Computer Science and General Issues
Zusatzinfo XXIV, 730 p. 99 illus.
Verlagsort Cham
Sprache englisch
Maße 155 x 235 mm
Themenwelt Mathematik / Informatik Informatik
Sozialwissenschaften
Wirtschaft Allgemeines / Lexika
Schlagworte Applications • business applications • Business Intelligence • civic engagement • Computer Science • conference proceedings • Digital Society • E-Business • E-Commerce • E-commerce: business aspects • e-commerce/e-business • e-government • Electronic Commerce • E-Service • e-Society • Facebook • Informatics • Information Sharing • Internet • mobile computing • Online Social Networks • Reputation • Research • Social Media • Trust • Twitter • World Wide Web
ISBN-10 3-319-45233-9 / 3319452339
ISBN-13 978-3-319-45233-3 / 9783319452333
Zustand Neuware
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