50 Billion Dollar Boss (eBook)

African American Women Sharing Stories of Success in Entrepreneurship and Leadership

Kathey Porter, Andrea Hoffman (Autoren)

eBook Download: PDF

2016 | 1st ed. 2016
XXIV, 178 Seiten
Palgrave Macmillan US (Verlag)
978-1-137-47502-2 (ISBN)

Infos

This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business.

Autor

An expert on small business development, supplier diversity and entrepreneurship, Kathey Porter has been a Supplier Diversity Director and consultant for government, higher education and corporate entities. She has been an adjunct business instructor at several colleges and universities including Virginia Tech – Pamplin, College of Business, Savannah State, University, Savannah College of Art & Design, Strayer University, Columbia College and University of Phoenix. Kathey was previously a marketing executive in the beauty industry, working on multicultural brands for companies including Carson Products, Revlon Professional and Colomer USA. She has owned and operated several small businesses including a marketing consultancy, a children's bedding line, and a retail store with three stores in two markets. She recently founded BusinessFAB Enterprises, a multiplatform media initiative focused on the development of content, communications, customized networking events and continuing education programs that connects women entrepreneurs to opportunities. Andrea Hoffman is founder and CEO of Culture Shift Labs (www.CultureShiftLabs.com) an advisory firm that tailors B2B and B2C engagement strategies and engineers connections and collaborations, between corporations and the 'diverse elite.' A top-tier strategist, dealmaker and business development veteran for over 23 years, her client base has included BMW, Credit Suisse, Carnegie Hall, Hachette Fillapacchi, Hermes, Jaguar, Microsoft, Sony Electronics, and Time Life, Scholastic, JPMorgan Chase, Mercedes Benz USA. Since its inception in 2006, her consultancy has contributed groundbreaking content and paved the way for countless connections and growth opportunities among the "diverse elite," a $840 billion market.To help companies identify and engage with highly sought after African-American C-suite executives, influencers and innovators in the new economy, Culture Shift Labs provides proprietary access, collaborative technology, seasoned intelligence and untapped business opportunities for companies seeking to increase a greater share of this market. Andrea is the co-author of Black is the New Green, the definitive source on marketing to affluent African Americans and one of the consumer demographic shifts driving economic growth, and the author of the upcoming RE-FRAGGLE: How & Why Diverse Teams Achieve Breakthrough Innovation, which will be released in the summer of 2016.

Inhalt

Cover 1
Half-Title 2
Title 4
Copyright 5
Table of Contents 6
Preface: Our Personal Journeys to Entrepreneurship and the Book 10
Acknowledgments 20
Introduction: A New Boss in Town 24
Chapter 1 The Growing Impact of African American Women-Owned Businesses 26
Chapter 2 You Want to Do What ? Turning Your Idea into Your Business 34
Chapter 3 I Think I Love You: Branding Your Passion and Understanding Your Unique Value Proposition 44
Chapter 4 Who Do I Run to? Finding a Mentor and Building Mentor Relationships 56
Chapter 5 Adding Value: Building Mutually Beneficial Strategic Partnerships 65
Chapter 6 Your Network Is Your Net Worth: Building Your Relationship Currency 73
Chapter 7 Where Is the Money? Solutions to Fund Your Business and Business Development 84
Chapter 8 Making You a Priority: Leveraging Internal Strengths 97
Chapter 9 Keeping It Moving: Developing a Resilient Mind-Set 107
Chapter 10 Faster, Smarter, Harder: Taking Your Business to the Next Level 119
Chapter 11 Coding for the Future: New Frontiers for African American Women in Technology 132
Chapter 12 Why Should Guys Have All the Fun? Entrepreneurial Opportunities in Nontraditional Industries 141
Chapter 13 Intrapreneurship: Adding Entrepreneurial Value and Innovation within a Corporation 150
Chapter 14 Make Being a Woman-Owned Business Work for You: Resources on Programs, Agencies, and Organizations That Support Women-Owned Businesses 157
Conclusion 164
References 170
About the Authors 174
Index 176

Produkt-Details

• Erscheint lt. Verlag: 26.1.2016
• Zusatzinfo: XXIV, 178 p.
• Verlagsort: New York
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
• Themenwelt: Sozialwissenschaften ► Ethnologie
• Themenwelt: Sozialwissenschaften ► Soziologie ► Gender Studies
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: African American • business • employer • Entrepreneur • Entrepreneurs • Entrepreneurship • Innovation • Leadership • Marketing • Network • organization • Success • Women
• ISBN-10: 1-137-47502-1 / 1137475021
• ISBN-13: 978-1-137-47502-2 / 9781137475022