Financial Communications

Information Processing, Media Integration, and Ethical Considerations

S. Wang (Autor)

Buch | Softcover

227 Seiten

2015 | 1st ed. 2013
Palgrave Macmillan (Verlag)
978-1-349-47001-3 (ISBN)

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Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.

Shih-Lun is Associate Professor of Communication at the Unviersity of Connecticut - Stamford, USA.

PART I: INFORMATION PROCESSING TOWARD FINANCIAL COMMUNICATIONS 1. Information Processing Model of Financial Communications 2. Financial Ability, Socializations and Communications 3. Consumer Motivation and Financial Communications PART II: FINANCIAL COMMUNICATIONS IN MEDIA 4. Opportunity and Financial Communications 5. Media Integration of Financial Communications 6. Digital Media and Financial Communications PART III: ETHICAL CONSIDERATIONS OF FINANCIAL COMMUNICATIONS 7. Financial Communications and Cooperate Responsibility 8. Financial Communications in Disclosures 9. The Future of Financial Communications

Erscheinungsdatum	12.08.2016
Zusatzinfo	3 Illustrations, black and white; IX, 227 p. 3 illus.
Verlagsort	Basingstoke
Sprache	englisch
Maße	140 x 216 mm
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Brand • Communication • Information Processing • Trust
ISBN-10	1-349-47001-5 / 1349470015
ISBN-13	978-1-349-47001-3 / 9781349470013
Zustand	Neuware