Graduate Entrepreneurship

How to Start Your Business After University

Michael Tefula (Autor)

Buch | Softcover

188 Seiten

2016
Red Globe Press (Verlag)
978-1-137-49317-0 (ISBN)

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Ever thought about starting your own business but didn't know where to begin? This book will take you through the key steps of entrepreneurship, including developing a suitable mindset; generating business ideas; and cultivating crucial skills such as marketing, sales and strategy.

Combining the experience of over a dozen successful graduate entrepreneurs with the latest thinking and research on the subject, this book makes students and graduates aware of the benefits of starting their own business and offers a practical introduction to the world of entrepreneurship. It takes students step-by-step through the process, from generating ideas and crafting a business model through to raising finance and launching their business. Activities and exercises provide students with the opportunity to put pen to paper and test their new business knowledge.

This is an essential resource for enterprising students or graduates from any discipline with an interest in starting a business of their own.

Michael Tefula is former Vice President of the University of Birmingham Entrepreneurs' Society, and an alumnus of NACUE - the largest student entrepreneurship organisation in the UK. He has previously worked in corporate finance and in the private equity and investment industry. His previous publications include How to Get a First: Insights and Advice From a First-Class Graduate and Student Procrastination: Seize the Day and Get More Work Done.

Preface
Introduction
1. 7 Myths of Entrepreneurship
2. What is Entrepreneurship?
PART I: MINDSET
3. Self-Belief
4. Passion
5. Endurance
6. Creativity
7. Leadership
PART II: SKILLSET
8. Strategy
9. Marketing
10. Sales
11. Branding
12. Finance
PART III: PROCESS
13. Identifying Opportunities
14. Evaluating Opportunities
15. Exploiting Opportunities
Closing Thoughts
Notes.

Erscheinungsdatum	31.10.2016
Reihe/Serie	Career Skills
Reihe/Serie	Palgrave Career Skills
Zusatzinfo	17 bw illus
Sprache	englisch
Maße	138 x 214 mm
Gewicht	260 g
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
	Sozialwissenschaften ► Pädagogik ► Erwachsenenbildung
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-137-49317-8 / 1137493178
ISBN-13	978-1-137-49317-0 / 9781137493170
Zustand	Neuware