The Culture Factor

Cross-National Management and the Foreign Venture

Mark Neal (Autor)

Buch | Softcover

157 Seiten

1998 | 1st ed. 1998
Palgrave Macmillan (Verlag)
9781349146857 (ISBN)

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Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs associated with international business. Through identifying the organisational processes that lead to classic 'cultural problems', the book shows in a practical way how businesses can manage cultural difference more effectively.

MARK NEAL is a lecturer in Industrial Sociology at the University of Reading. His research interests include cross-national management and cultural issues in multinational companies. He holds a PhD in International Management.

PART 1: CULTURE AND CROSS-NATIONAL MANAGEMENT PART 2: CULTURE AND THE FOREIGN VENTURE

Erscheinungsdatum	04.02.2016
Zusatzinfo	XIII, 157 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	140 x 216 mm
Themenwelt	Sozialwissenschaften ► Soziologie
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-13	9781349146857 / 9781349146857
Zustand	Neuware