The Discourse of Tourism and National Heritage
A Contrastive Study from a Cultural Perspective
Seiten
2015
|
Unabridged edition
Cambridge Scholars Publishing (Verlag)
978-1-4438-8219-4 (ISBN)
Cambridge Scholars Publishing (Verlag)
978-1-4438-8219-4 (ISBN)
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites – institutional and commercial – from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).
Claudia Elena Stoian received her PhD in Applied Linguistics from the University Autónoma of Madrid, Spain. She currently teaches Translation, Discourse Analysis, and English as a Foreign Language at the University Politehnica of Timisoara, Romania, and is working as a translator of English, Spanish and Romanian. She has published several papers on discourse analysis and cultural differences.
| Erscheinungsdatum | 06.01.2016 |
|---|---|
| Verlagsort | Newcastle upon Tyne |
| Sprache | englisch |
| Maße | 148 x 212 mm |
| Themenwelt | Geisteswissenschaften ► Philosophie ► Erkenntnistheorie / Wissenschaftstheorie |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft | |
| Mathematik / Informatik ► Informatik ► Web / Internet | |
| Sozialwissenschaften | |
| ISBN-10 | 1-4438-8219-4 / 1443882194 |
| ISBN-13 | 978-1-4438-8219-4 / 9781443882194 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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