Twentieth Century Limited
Industrial Design in America 1925-1939
Seiten
2001
Temple University Press,U.S. (Verlag)
978-1-56639-892-3 (ISBN)
Temple University Press,U.S. (Verlag)
978-1-56639-892-3 (ISBN)
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In the late 1920s, "streamlined" became the term businessmen used to described new models that were easier to produce as well as those that met with less sales resistance than older products. This title illustrates this concept and celebrates the birth of the industrial design profession from 1925-1939. It contains 150 photographs.
In the late 1920's /u0022streamlined/u0022 became the term businessmen used to describe new models that were easier to produce as well as those that met with less sales resistance than older products. Illustrating this concept with streamlined objects from soup cans to the Chrysler building, Jeffrey Meikle's classic book, Twentieth Century Limited, celebrates the birth of the industrial design profession from 1925-1939. This second edition includes a new preface and improved photographic reproduction.Commercial artists who answered the call of business -- Walter Dorwin Teague, Norman Bel Geddes, Henry Dreyfuss, and Raymond Loewy the best known among them -- were pioneers who envisioned a coherent machine-age environment in which life would be clean, efficient, and harmonious. Working with new materials -- chrome, stainless steel, Bakelite plastic -- they created a streamlined expressionist style which reflected the desire of the Depression-era public for a frictionless, static society.Appliances such as Loewy's Coldspot refrigerator /u0022set a new standard/u0022 (according to the advertisements), and its usefulness extended to the way it improved the middle-class consumer's taste for sleek new products.Profusely illustrated with 150 photographs, Twentieth Century Limited pays tribute to the industrial designers and the way they transformed American culture; a generation after its initial publication, this book remains the best introduction to the subject. The new edition will fascinate anyone interested in art, architecture, technology, and American culture of the 1930's.
In the late 1920's /u0022streamlined/u0022 became the term businessmen used to describe new models that were easier to produce as well as those that met with less sales resistance than older products. Illustrating this concept with streamlined objects from soup cans to the Chrysler building, Jeffrey Meikle's classic book, Twentieth Century Limited, celebrates the birth of the industrial design profession from 1925-1939. This second edition includes a new preface and improved photographic reproduction.Commercial artists who answered the call of business -- Walter Dorwin Teague, Norman Bel Geddes, Henry Dreyfuss, and Raymond Loewy the best known among them -- were pioneers who envisioned a coherent machine-age environment in which life would be clean, efficient, and harmonious. Working with new materials -- chrome, stainless steel, Bakelite plastic -- they created a streamlined expressionist style which reflected the desire of the Depression-era public for a frictionless, static society.Appliances such as Loewy's Coldspot refrigerator /u0022set a new standard/u0022 (according to the advertisements), and its usefulness extended to the way it improved the middle-class consumer's taste for sleek new products.Profusely illustrated with 150 photographs, Twentieth Century Limited pays tribute to the industrial designers and the way they transformed American culture; a generation after its initial publication, this book remains the best introduction to the subject. The new edition will fascinate anyone interested in art, architecture, technology, and American culture of the 1930's.
Jeffrey Meikle is Professor of American Studies and Art History and Chair of the Department of American Studies at the University of Texas at Austin.
CONTENTS
Illustrations
Preface to the Second Edition
Preface
Prologue
1. A Consumer Society and Its Discontents
2. Machine Aesthetics
3. The New Industrial Designers
4. Selling Industrial Design
5. Industrialized Design
6. Everything from a Match to a City
7. The Practical Ultimate
8. From Depression to Expression
9. A Microcosm of the Machine-Age World
Notes
Sources
Index
| Erscheint lt. Verlag | 1.5.2001 |
|---|---|
| Reihe/Serie | American Civilization |
| Verlagsort | Philadelphia PA |
| Sprache | englisch |
| Maße | 178 x 254 mm |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Sozialwissenschaften | |
| Technik | |
| ISBN-10 | 1-56639-892-4 / 1566398924 |
| ISBN-13 | 978-1-56639-892-3 / 9781566398923 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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