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A Global View on Intercultural Management

Challenges in a Globalized World

Jürgen Rothlauf (Autor)

Buch | Softcover

360 Seiten

2014
De Gruyter Oldenbourg (Verlag)
9783110400625 (ISBN)

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Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

Jürgen Rothlauf (University of Applied Sciences Stralsund)

Erscheint lt. Verlag	27.10.2014
Reihe/Serie	De Gruyter Studium
Verlagsort	Berlin/München/Boston
Sprache	englisch
Maße	170 x 240 mm
Gewicht	606 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Global intercultural test • Intercultural Leadership • Intercultural Management • intercultural training • Interkulturelles Management • Multicultural Teams
ISBN-13	9783110400625 / 9783110400625
Zustand	Neuware