Professional Writing

Sky Marsen (Autor)

Buch | Softcover

304 Seiten

2013 | 3rd edition
Red Globe Press (Verlag)
978-1-137-30901-3 (ISBN)

Infos

Offers a comprehensive interdisciplinary introduction to professional writing for different media, synthesising methods and ideas developed in linguistics, journalism, public relations and marketing. This third edition contains new material on public relations writing and social media, as well as additional material on digital sources.

Autor

Sky Marsen specialises in professional communication and text analysis. She has lectured in these internationally, including at California Institute of Technology, US and Victoria University of Wellington, NZ. She has also managed business communication projects, and advised corporate clients.

Inhalt

Acknowledgements
Preface
1. The Writing Process
2. Style and Effect
3. Short Business Documents
4. Research Methods
5. Business and Technology Journalism
6. Writing for the Public
7. Report Writing
8. Critical Thinking for Management
9. Working in Teams
10. Revising and Editing
Appendix Job Applications
References
Bibliography
Index.

Produkt-Details

• Reihe/Serie: Macmillan Study Skills
• Reihe/Serie: Palgrave Study Skills
• Zusatzinfo: 12 bw illus
• Sprache: englisch
• Maße: 138 x 216 mm
• Themenwelt: Schulbuch / Wörterbuch
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
• Themenwelt: Sozialwissenschaften ► Pädagogik ► Allgemeines / Lexika
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• ISBN-10: 1-137-30901-6 / 1137309016
• ISBN-13: 978-1-137-30901-3 / 9781137309013
• Zustand: Neuware