Power Performance (eBook)

Multimedia Storytelling for Journalism and Public Relations

Tony Silvia, Terrry Anzur (Autoren)

eBook Download: EPUB | PDF

2011 | 1. Auflage
296 Seiten
John Wiley & Sons (Verlag)
978-1-4443-4061-7 (ISBN)

Infos

This book is a unique and definitive guide to the skills necessary
for on-camera journalism and offers an invaluable behind-the-scenes
look at the profession.

* Tailors the traditional skills of writing, reporting, and
producing to the needs of journalists working in front of the
camera

* Includes chapters devoted to the role of the storyteller,
reporting the story across multiple platforms, and presenting the
story on-camera

* Incorporates profiles of leading multimedia journalists and
public relations practitioners

* Addresses the key ethical issues for the profession

* Offers practical advice for putting presentation skills to
work

* Storytelling skills covered can be applied to a variety of
traditional and new media formats including television news, radio,
and podcasts

Autor

Tony Silvia is Professor of Journalism and Media Studies at the University of South Florida St Petersburg. He has worked as a consumer reporter, news anchor and producer, having been nominated for three Emmy Awards. He is the winner of an Associated Press Award. His publications include Global News: Perspectives on the Information Age (Wiley-Blackwell, 2001). Terry Anzur is a multimedia journalism educator, international media consultant and multimedia talent coach. In addition to her award-winning TV news reporting and anchoring, she is a freelance journalist in radio, print and online media.

Inhalt

About the Authors.

Foreword by Lester Holt, NBC News/MSNBC.

Introduction.

1 The Role of the Storyteller.

Profile: Brian Williams, NBC News.

Resource: IJPC.org, The Image of the Journalist in Popular
Culture.

2 Reporting Stories across Media.

Profile: Linda Hurtado, WFTS-TV.

Profile: Casey Cora, http://oakpark.patch.com.

3 Writing the Story for Print and the Web.

Profile: J.R. Raphael, Contributing Editor, PC World.

Profile: Eric Deggans, St. Petersburg Times and
tampabay.com.

4 Video Storytelling on the Air and on the Web.

Profile: Joe Little, KGTV-TV San Diego.

Profile: Jessica Yellin, TV Reporter, CNN.

5 Presenting the Story on Camera, on Air, and Online.

Profile: Poppy Harlow, CNNMoney.com.

Profile: Owen J. Michael, KABC-TV.

6 Practicing Public Relations in a Multimedia World.

Profile: James Lee, Lee Strategy Group.

Profile: Ann Kellan, Intermedia Marketing & Production,
Atlanta.

7 Ethical Journalism in Multicultural Media.

Profile: Corey Flintoff, National Public Radio, www.npr.org.

Profile: Frenita Buddy, Hope Channel.

8 Putting Your Skills to Work.

Profile: Kris Van Cleave, WJLA-TV.

Profile: Lila King, Senior Producer, CNN.com.

Index.

Rezensionen

"I highly recommend the information packed and valuable book Power
Performance: Multimedia Storytelling for Journalism and Public
Relations by Tony Silvia and Terry Anzur, to any journalists,
bloggers, public relations practitioners, and business people who
are seeking a hands on guide to telling story in a multimedia
world. This book will transform your message from a weak and
ineffective one, to an authentic and compelling story that is
understood readily by the audience." (Blog Business World, 24
September 2011)



"A clear, thoughtful, tip-filled tour of the unfolding world
of multimedia news. Working pros help the authors guide
students toward success in these challenging new forms of
storytelling."

- Jim Upshaw, University of Oregon



"This book is a valuable resource for students and
professionals alike. Engagingly written, it combines clear
instruction with an impressive synthesis of research and historical
context on this multi-faceted topic."

- Lee Hood, Loyola University Chicago

Produkt-Details

• Erscheint lt. Verlag: 21.3.2011
• Sprache: englisch
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung
• Themenwelt: Sozialwissenschaften ► Soziologie
• Schlagworte: Communication & Media Studies • Kommunikation u. Medienforschung • Mass communication • Massenkommunikation
• ISBN-10: 1-4443-4061-1 / 1444340611
• ISBN-13: 978-1-4443-4061-7 / 9781444340617