Islamic Branding and Marketing (eBook)

Creating A Global Islamic Business

Paul Temporal (Autor)

eBook Download: PDF

2011 | 1. Auflage
356 Seiten
John Wiley & Sons (Verlag)
978-0-470-82847-2 (ISBN)

Infos

Islamic Branding and Marketing: Creating A Global Islamic
Business provides a complete guide to building brands in the
largest consumer market in the world. The global Muslim market is
now approximately 23 percent of the world's population, and is
projected to grow by about 35 percent in the next 20 years. If
current trends continue, there are expected to be 2.2 billion
Muslims in 2030 that will make up 26.4 percent of the world's total
projected population of 8.3 billion.

As companies currently compete for the markets of China and
India, few have realized the global Muslim market represents
potentially larger opportunities. Author Paul Temporal explains how
to develop and manage brands and businesses for the fast-growing
Muslim market through sophisticated strategies that will ensure
sustainable value, and addresses issues such as:

* How is the global Muslim market structured?

* What opportunities are there in Islamic brand categories,
including the digital world?

* What strategies should non-Muslim companies adopt in Muslim
countries?

More than 30 case studies illustrate practical applications of
the topics covered, including Brunei Halal Brand, Godiva
Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim
Inc, and more.

Whether you are in control of an established company, starting
up a new one, or have responsibility for a brand within an Islamic
country looking for growth, Islamic Branding and Marketing
is an indispensable resource that will help build, improve and
secure brand equity and value for your company.

Autor

Dr. Paul Temporal is a leading global expert on brand strategy and management. He has over 30 years of experience in consulting and training, and is a much sought after international speaker. He has consulted for many of the top corporations and governments around the world, and is well known for his practical and results-oriented approach. He is an Associate Fellow at Saïd Business School, Executive Education Centre, and at Green Templeton College, University of Oxford as well as a Visiting Professor in Marketing at Shanghai Jiao Tong University. As part of his work at Oxford University, Dr. Temporal directs a research and education project on Islamic branding and marketing. He is a frequent contributor to the global media and has published numerous bestselling books, including Advanced Brand Management, Branding in Asia, Asia's Star Brands, Romancing the Customer, and The Branding of MTV.

Produkt-Details

• Erscheint lt. Verlag: 24.6.2011
• Sprache: englisch
• Themenwelt: Sozialwissenschaften ► Soziologie ► Spezielle Soziologien
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Business & Management • Consumer Behavior • Strategic Management • Strategisches Management • Verbraucherverhalten • Wirtschaft u. Management
• ISBN-10: 0-470-82847-1 / 0470828471
• ISBN-13: 978-0-470-82847-2 / 9780470828472