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Discipline and Indulgence - Jeffrey Montez de Oca

Discipline and Indulgence

College Football, Media, and the American Way of Life During the Cold War
Buch | Hardcover
188 Seiten
2013
Rutgers University Press (Verlag)
978-0-8135-6127-1 (ISBN)
CHF 219,95 inkl. MwSt
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Demonstrates how popular culture, especially college football, addressed capitalism's contradictions by integrating men into the economy of the Cold War as workers, warriors, and consumers. In the dawning television age, college football provided a ritual and spectacle of the American way of life that anyone could participate in from the comfort of his own home.
Winner of the 2014 North American Society for the Sociology of Sport (NASSS) Outstanding Book Award

The early Cold War (1947–1964) was a time of optimism in America. Flushed with confidence by the Second World War, many heralded the American Century and saw postwar affluence as proof that capitalism would solve want and poverty. Yet this period also filled people with anxiety. Beyond the specter of nuclear annihilation, the consumerism and affluence of capitalism’s success were seen as turning the sons of pioneers into couch potatoes.

In Discipline and Indulgence, Jeffrey Montez de Oca demonstrates how popular culture, especially college football, addressed capitalism’s contradictions by integrating men into the economy of the Cold War as workers, warriors, and consumers. In the dawning television age, college football provided a ritual and spectacle of the American way of life that anyone could participate in from the comfort of his own home. College football formed an ethical space of patriotic pageantry where men could produce themselves as citizens of the Cold War state. Based on a theoretically sophisticated analysis of Cold War media, Discipline and Indulgence assesses the period’s institutional linkage of sport, higher education, media, and militarism and finds the connections of contemporary sport media to today’s War on Terror.

JEFFREY MONTEZ DE OCA is an assistant professor of sociology at the University of Colorado, Colorado Springs.

Acknowledgments

1. Introduction
2. Fortifying the City upon a Hill: College Football and Cold War Citizenship
3. Duck Walking the Couch Potato: Exercise as Therapy for a Consumer Society
4. The Best Seat in the Ballpark: Lifestyle and the Televisual Event
5. Fordism in the Airwaves: The NCAA's Use of Market Regulations to Control College Athletics
6. From Neighborhood to Nation: Geographical Imagination of the Cold War in Sports Illustrated
7. Conclusion

Appendix: Note on Methodology
Notes
References
Index

Reihe/Serie Critical Issues in Sport and Society
Verlagsort New Brunswick NJ
Sprache englisch
Maße 152 x 229 mm
Gewicht 399 g
Themenwelt Sachbuch/Ratgeber Sport Ballsport
Sozialwissenschaften Soziologie
ISBN-10 0-8135-6127-2 / 0813561272
ISBN-13 978-0-8135-6127-1 / 9780813561271
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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