Social Media Marketing All–in–One For Dummies O–Bk
John Wiley & Sons Inc (Hersteller)
978-1-118-25766-1 (ISBN)
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Jan Zimmerman provides Web marketing and site management services to customers of Watermelon Mountain Web Marketing. She also wrote Web Marketing For Dummies . Doug Sahlin has written books on everything from Web site building to digital photography, among them Building Web Sites All-in-One For Dummies .
Introduction. Book I: The Social Media Mix. Chapter 1: Making the Business Case for Social Media. Chapter 2: Plotting Your Social Media Marketing Strategy. Chapter 3: Managing Your Cybersocial Campaign. Chapter 4: Joining the Conversation. Book II: Cybersocial Tools. Chapter 1: Discovering Helpful Tech Tools. Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media. Chapter 3: Using Social Bookmarks and Social News. Book III: Blogs, Podcasts, and Vlogs. Chapter 1: Developing Your Strategic Mix. Chapter 2: Building Your Blog. Chapter 3: Creating a Podcast. Chapter 4: Producing Your Videocast. Chapter 5: Measuring Blogging, Podcasting, and Vlogging Metrics. Book IV: Twitter. Chapter 1: Getting to Know Twitter. Chapter 2: Communing with Like-Minded People. Chapter 3: Twitter Applications and Other Delights. Chapter 4: Using Twitter with Other Social Media Marketing. Chapter 5: Measuring Twitter Metrics. Book V: Facebook. Chapter 1: Getting to Know Facebook. Chapter 2: Getting Around on Facebook. Chapter 3: Using Facebook Features. Chapter 4: Analyzing Facebook Metrics. Book VI: LinkedIn. Chapter 1: Getting Started with LinkedIn. Chapter 2: LinkedIn Nuts and Bolts. Chapter 3: Maximizing LinkedIn. Chapter 4: Measuring Your Results. Book VII: Other Social Media Marketing Sites. Chapter 1: Weighing the Business Benefi ts of Minor Social Sites. Chapter 2: Ning. Chapter 3: MySpace. Chapter 4: Flickr. Chapter 5: Maximizing Stratifi ed Social Communities. Book VIII: Measuring Your Results; Building on Your Success. Chapter 1: Delving into Data. Chapter 2: Comparing Metrics from Different Marketing Techniques. Chapter 3: Tallying the Bottom Line. Chapter 4: Making Decisions by the Numbers. Chapter 5: Multiplying Your Impact. Chapter 6: Staying Ahead of the Curve. Index.
| Erscheint lt. Verlag | 1.11.2011 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 150 x 250 mm |
| Gewicht | 666 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| ISBN-10 | 1-118-25766-9 / 1118257669 |
| ISBN-13 | 978-1-118-25766-1 / 9781118257661 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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