Cultural Dimension of Global Business, The Plus MySearchLab with eText -- Access Card Package
Seiten
2012
|
7th edition
Pearson
978-0-205-89786-5 (ISBN)
Pearson
978-0-205-89786-5 (ISBN)
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--Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.
The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.
Learning Goals
Upon completing this book readers will be able to:
Understand the interaction between global business and culture
Discuss comparative values and cultural differences
Know the importance of understanding nonverbal communication patterns prevalent in the international business arena
Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing
020589786X / 9780205897865 Cultural Dimension of Global Business, The Plus MySearchLab with eText -- Access Card Package
Package consists of
0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access
0205835597 / 9780205835591 Cultural Dimension of Global Business, The
Packages
Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.
Used or rental books
If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.
Access codes
Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.
--Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.
The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.
Learning Goals
Upon completing this book readers will be able to:
Understand the interaction between global business and culture
Discuss comparative values and cultural differences
Know the importance of understanding nonverbal communication patterns prevalent in the international business arena
Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing
020589786X / 9780205897865 Cultural Dimension of Global Business, The Plus MySearchLab with eText -- Access Card Package
Package consists of
0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access
0205835597 / 9780205835591 Cultural Dimension of Global Business, The
| Erscheint lt. Verlag | 28.9.2012 |
|---|---|
| Sprache | englisch |
| Themenwelt | Sozialwissenschaften ► Ethnologie |
| Sozialwissenschaften ► Soziologie | |
| ISBN-10 | 0-205-89786-X / 020589786X |
| ISBN-13 | 978-0-205-89786-5 / 9780205897865 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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