DVD for Hendrix/Hayes/Kumar's Public Relations Cases, 8th

Jerry Hendrix, Darrell C. Hayes (Autoren)

DVD-ROM (Software)

2012 | 8th Revised edition
CENGAGE Learning Custom Publishing (Hersteller)
978-1-111-83712-9 (ISBN)

Infos

This DVD is available to Instructors upon request and includes public relations campaigns hand selected by author Darrell Hayes. These brief videos, such as one on the Red Dress Campaign, show how public relations agencies use TV as well as digital media to tell their campaign's story. Videos are organized by chapter and case number for easy presentation in the classroom.

Autor

Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, D.C., where he taught for thirty-seven years. He is an accredited member of the Public Relations Society of America. Darrell C. Hayes is director of the Weekend Public Communication Graduate Program and an adjunct associate professor at American University's School of Communication, Washington, D.C. He conducts frequent crisis communication workshops for government agencies. Before joining the faculty, he had more than 15 years of experience in public relations with technology firms, with nonprofit associations, and as a government communication manager. He also served as the managing director of the Aerospace Education Foundation. He is an accredited member of the Public Relations Society of America. Pallavi Damani Kumar is an assistant professor and associate division director for the Public Communication Division in the School of Communication at American University. Besides teaching many of the public relations courses at the university, she has more than 15 years experience in the public relations industry having worked as a vice president in Fleishman Hiillard's social marketing practice, a vice president/account supervisor in Ketchum's healthcare practice as well as associate director of international public relations at Wyeth Pharmaceuticals.

Produkt-Details

• Erscheint lt. Verlag: 1.1.2012
• Verlagsort: Mason, OH
• Sprache: englisch
• Maße: 122 x 122 mm
• Gewicht: 20 g
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Wirtschaft
• ISBN-10: 1-111-83712-0 / 1111837120
• ISBN-13: 978-1-111-83712-9 / 9781111837129
• Zustand: Neuware