Teaching Entrepreneurship to Undergraduates

Colin Jones (Autor)

Buch | Hardcover

192 Seiten

2011
Edward Elgar Publishing Ltd (Verlag)
978-1-84980-406-6 (ISBN)

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An experienced entrepreneur and educator, Colin Jones has written this book to help entrepreneurship educators pause and reflect upon their students’ learning, and therefore their own responsibilities as educators. He advocates a student-centric way to teach entrepreneurship and to building the curriculum. He shakes up the reader’s thinking and invites discussion on an experiential learning approach, to engage students in learning about entrepreneurship.

This book is deliberatively provocative, and awakens another level of thinking on how to teach entrepreneurship. It will be required reading for entrepreneurship educators and those building a university entrepreneurship programme for years to come.

Colin Jones, Learning Design Director, Australian Pacific College, Australia

Contents: Foreword by Allan Gibb Introduction Part I: Scoping the Issues 1. Your Teaching Philosophy 2. Entrepreneurship Education 3. The Ontological Dilemma Part II: The Nature of Our Students’ Learning 4. The Reasonable Adventurer 5. Student Diversity 6. The Learning Environment 7. The Resource Profile Part III: Being Entrepreneurial 8. The Art of Selling 9. Evaluating Ideas 10. Business Plans Part IV: Towards an Ecology of Learning 11. Accounting for Interaction Appendices References Index

Erscheint lt. Verlag	30.6.2011
Verlagsort	Cheltenham
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Sozialwissenschaften ► Pädagogik ► Berufspädagogik
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-84980-406-0 / 1849804060
ISBN-13	978-1-84980-406-6 / 9781849804066
Zustand	Neuware