The Mana of Mass Society

William Mazzarella (Autor)

Buch | Softcover

224 Seiten

2017
University of Chicago Press (Verlag)
978-0-226-43625-8 (ISBN)

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We often invoke the "magic" of mass media to describe seductive advertising or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take that idea seriously. How would it change our understanding of publicity, propaganda, love, and power? Mazzarella reconsiders the concept of "mana," which served in early anthropology as a troubled bridge between "primitive" ritual and the fascination of mass media. Thinking about mana, Mazzarella shows, means rethinking some of our most fundamental questions: What powers authority? What in us responds to it? Is the mana that animates an Aboriginal ritual the same as the mana that infuses a rioting crowd, a television audience, or an internet public? At the intersection of anthropology and critical theory, The Mana of Mass Society brings recent conversations around affect, sovereignty, and emergence into creative contact with classic debates on religion, charisma, ideology, and aesthetics.

William Mazzarella is the Neukom Family Professor of Anthropology and the Social Sciences at the University of Chicago.

Erscheinungsdatum	13.02.2018
Reihe/Serie	Chicago Studies in Practices of Meaning
Sprache	englisch
Maße	14 x 22 mm
Gewicht	312 g
Themenwelt	Sonstiges ► Geschenkbücher
	Geisteswissenschaften ► Archäologie
	Geisteswissenschaften ► Philosophie
	Sozialwissenschaften ► Ethnologie
	Sozialwissenschaften ► Soziologie
ISBN-10	0-226-43625-X / 022643625X
ISBN-13	978-0-226-43625-8 / 9780226436258
Zustand	Neuware