LEADERSHIP COMMUNICATION
Seiten
2014
Business Expert Press (Verlag)
978-1-60649-808-8 (ISBN)
Business Expert Press (Verlag)
978-1-60649-808-8 (ISBN)
The quality of leadership in any organization - business, social, military, and government - is enhanced or limited by the quality of its leadership communication. The authors of this book assert that leadership is given force by strategic communication that produces results required in competitive conditions.
The quality of leadership in any organization—business, social, military, and government—is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.
The quality of leadership in any organization—business, social, military, and government—is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.
E. Bruce Harrison, Professor, Georgetown University, Washington, USA.
| Verlagsort | Sterling Forest |
|---|---|
| Sprache | englisch |
| Maße | 155 x 231 mm |
| Gewicht | 418 g |
| Themenwelt | Sonstiges ► Geschenkbücher |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-60649-808-8 / 1606498088 |
| ISBN-13 | 978-1-60649-808-8 / 9781606498088 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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