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Energy Conservation in Small Business

Promoting the Use of New Technologies

Jon Pearson (Autor)

Buch | Hardcover

212 Seiten

1983
University Press of America (Verlag)
978-0-8191-3659-6 (ISBN)

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Based on original research conducted for the Department of Energy, this volume presents a broad range of technically sound, cost-effective and commercially available conservation technologies appropriate for small business. Emphasizes the marketing involved with such products by examining various program strategies, information channels, message formats, media, and target audiences. A useful text for students and the general reader interested in small business, energy conservation and technology, and marketing.

Jon Pearson is Project Manager of the IMR Corporation in Falls Church, Virginia.

Erscheint lt. Verlag	15.12.1983
Verlagsort	Lanham, MD
Sprache	englisch
Maße	152 x 229 mm
Gewicht	454 g
Themenwelt	Sonstiges ► Geschenkbücher
ISBN-10	0-8191-3659-X / 081913659X
ISBN-13	978-0-8191-3659-6 / 9780819136596
Zustand	Neuware