Ethnography Essentials
John Wiley & Sons Inc (Verlag)
978-1-394-29860-0 (ISBN)
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In the newly revised second edition of Ethnography Essentials: Designing, Conducting, and Presenting Your Research, author Julian M. Murchison delivers a comprehensive, hands-on guide to ethnographic research. The book walks you through the process from start to finish, from choosing a topic to selecting a research design, conducting data collection, analysis, and paper writing.
Murchison explains the principles and methods of the discipline, focusing on written ethnography while also including other methods of presentation, like ethnographic film. He describes the history and purpose of ethnography and the nuts and bolts of conducting a valuable ethnographic study.
Inside the book:
Specific, step-by-step advice on compiling your data, incorporating relevant literature, figures, and photos, and responding to critiques
Techniques for collecting, sorting, and managing large amounts of data
Interviewing strategies for ethnographic researchers that explain how to balance participation and observation
Perfect for practicing ethnographers, Ethnography Essentials is also a must read for students in the field and anyone new to ethnography research.
Preface xi
The Author xiii
PART 1 the why and what of ethnography 1
1 WHAT IS ETHNOGRAPHY? 3
Ethnography: The Engaged, Firsthand Study of Society and Culture in Action 4
A Brief History 4
How Ethnography has Changed: Doing Contemporary Ethnography 8
Ethnography as Firsthand Research 11
Ethnographer as Research Instrument 13
Collaboration as Research Model: Ethnographer as Student 15
2 CHOOSING AN ETHNOGRAPHIC TOPIC 19
Where to Look for Possible Topics 22
Ethnographic Topics: Studying Places, People, or Events 23
The Benefits of a Relatively Specific Focus 23
Practices of Virtual Ethnography 25
Thinking About the Nonobvious as Discoverable 27
Cultural Knowledge and Behavior in Action as Research Objects 29
Practical Concerns 30
Considering Ethics from the Start: Your Obligations to Potential Informants 33
Topics You Might Want to Avoid 34
3 RESEARCH DESIGN 37
Turning an Idea or Topic into a Research Question 38
Linking Questions to Methods 40
Key Methods to Consider for the Ethnographic Project 41
What Is Practical or Feasible? Time, Availability, and Ethics 46
4 WRITING A PROPOSAL 50
Identifying and Reviewing Appropriate Literature 51
Statement of the Problem 54
A Clear Research Plan 55
Identifying Your Project’s Larger Relevance 57
Human Subjects Review and Approval 58
5 COLLABORATIVE ETHNOGRAPHY 62
Working in Ethnographic Teams 63
Implementing a Research Team 65
Strategies for Collaborating with Research Participants 69
PART 2 ethnography in the field: collecting data 75
6 A GUIDE TO COLLECTING DATA AND TAKING NOTES 77
The Fleeting Nature of Ethnographic Data 79
“Should I Write It Down Immediately?” 80
The Importance of Detail in the Ethnographic Record 81
Writing Notes Versus Using Recorders 82
The Prospects of Transcription 83
What Is Important and What Is Superfluous: “What Do I Need to Write Down?” 85
The Ethics of Collecting Information 87
7 PARTICIPANT-OBSERVATION 90
The Apparent Paradox: Participation and Observation 92
Balancing Participation and Observation 93
The Importance of Time 95
Depending on Informants as Teachers and Guides 96
Getting Started 98
Regular Versus Extraordinary Behavior and Conversations 100
8 INTERVIEWS 105
Starting with Informal Interviews and Conversations 106
Informal Conversation as an Avenue to “Real” Culture 109
A Good Interviewer Is a Good Listener 111
How to Record Interview Data 111
Using an Interview Schedule 112
How to Start an Interview 113
Good Versus Bad Interview Questions 115
When to Conduct Formal Interviews 118
9 ANALYZING ALONG THE WAY 121
Identifying Key Themes and Questions: Paying Attention to Your Data 122
How to Organize Your Notes 123
What Have You Learned? 124
What Do You Still Need to Do? 125
Has the Research Question Changed? 126
Tweaking the Research Design 126
Getting Feedback from Your Informants 127
Writing at the Midway Point 129
10 ETHNOGRAPHIC MAPS 132
Space and Movement as Key Components of Culture 133
The Importance of Space, Shape, and Distance 138
Large-and Small-Scale Geographic Maps 139
Mapping Interior Spaces 141
Cognitive or Conceptual Maps 143
Representing Movement and Behavior on a Map 145
11 TABLES AND CHARTS 147
Ethnographic Tables 148
Interpersonal Relationships as a Manifestation of Culture 148
Kinship as an Organizing Principle 150
Other Organizational Charts 153
12 ARCHIVES AND SECONDARY DATA 158
Cultural Artifacts as Sources of Information 159
Making Ethnographic Use of Archives 162
Contemporary Cultural Artifacts 164
Evaluating and Analyzing Cultural Artifacts 166
Analytical Sources Versus Popular or Primary Sources 167
PART 3 analyzing and writing 171
13 SORTING AND CODING DATA 173
Writing from Your Research Data 174
Identifying Key Themes and Questions 175
Identifying Important Research Moments and Experiences 176
Coding and Sorting the Ethnographic Record 178
Dealing with Apparent Contradictions: The Messiness of Ethnographic Data 180
14 ANSWERING QUESTIONS AND BUILDING MODELS 183
Fitting the Pieces Together 184
Moving from Data to Theory: The Inductive Process 189
Remembering the Big Picture and the Big Questions 190
Infusing Theory in Ethnography 191
15 CHOOSING THE APPROPRIATE PRESENTATION STYLE 194
Common Ethnographic Conventions 195
The Importance of Ethnographic Detail 201
Matching Style to Audience, Subject, and Analysis 202
A Formal to Informal Continuum of Style 205
16 PUTTING THE WHOLE ETHNOGRAPHY TOGETHER 208
The Hourglass Shape as a Model 209
Alternative Models for Organizing an Ethnography 210
Incorporating Relevant Literature 211
Incorporating Maps, Charts, and Photographs 212
Demonstrating the Project’s Relevance 213
Evaluating and Revising Ethnography 214
Sharing the Ethnography 215
Incorporating Responses and Critiques 217
GLOSSARY 220
REFERENCES 226
INDEX 000
| Erscheint lt. Verlag | 6.4.2026 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Themenwelt | Schulbuch / Wörterbuch |
| Sozialwissenschaften ► Pädagogik | |
| ISBN-10 | 1-394-29860-9 / 1394298609 |
| ISBN-13 | 978-1-394-29860-0 / 9781394298600 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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