Writing for the Fashion Business
Seiten
2008
Fairchild Books (Verlag)
978-1-56367-439-6 (ISBN)
Fairchild Books (Verlag)
978-1-56367-439-6 (ISBN)
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Helps learn the how-to's of effective writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogues, direct mail, trade and consumer magazines, and the Internet. This title features profiles of fashion industry professionals who use writing in their jobs.
Writing for the Fashion Business introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogues, direct mail, trade and consumer magazines, and the Internet.Features:-- Profiles of fashion industry professionals who use writing in their jobs-- Case studies illustrating effective and ineffective writing-- Exercises to help students master techniques-- Additional work for preparing a writing portfolio-- Instructor's Guide
Writing for the Fashion Business introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogues, direct mail, trade and consumer magazines, and the Internet.Features:-- Profiles of fashion industry professionals who use writing in their jobs-- Case studies illustrating effective and ineffective writing-- Exercises to help students master techniques-- Additional work for preparing a writing portfolio-- Instructor's Guide
Kristen K. Swanson and Judith C. Everett are both at Northern Arizona University.
Contents - Instruction - The Business of Effective Communication - Writing in the Fashion Environment - Information and Application - Writing Techniques and Format for Stages in the Fashion Cycle - Publicity and Public Relations - Writing for the Fashion Trade and Consumer Magazines - Writing for Advertising, Mail Order, and Catalogs - Writing for Radio - Writing for Television - Web Writer: The Internet - Off the Page: Tips for Writing and Delivering Oral Presentations
| Erscheint lt. Verlag | 1.5.2008 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 216 x 254 mm |
| Gewicht | 948 g |
| Themenwelt | Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft | |
| Wirtschaft | |
| ISBN-10 | 1-56367-439-4 / 1563674394 |
| ISBN-13 | 978-1-56367-439-6 / 9781563674396 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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