MyLab Intro to Business with Pearson eText for Business in Action, Global Edition
Pearson Education Limited (Hersteller)
978-1-292-73001-1 (ISBN)
Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organised, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world.
From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business. The 10th Edition has been thoroughly revised to reflect all these changes and help prepare students for the complexities and expectations of today's workplace.
Courtland L. Bovée and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing and thorough research. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology. Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organisations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.
PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS
Developing a Business Mindset
Economics, Money, and Banking
The Global Marketplace
Business Ethics and Corporate Social Responsibility
PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP
Forms of Ownership
Entrepreneurship and Small-Business Ownership
PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS
Management Roles, Functions, and Skills
Organization and Teamwork
Production Systems
PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES
Employee Motivation
Human Resources Management
PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT
The Art and Science of Marketing
Product Management and Pricing Strategies
Customer Communication and Product Distribution
Financial Information and Accounting Concepts
Financial Management and Financial Markets
APPENDICES
A. Business Law
B. Risk Management
C. Information Technology
D. Personal Finance: Getting Set for Life
| Erscheint lt. Verlag | 13.6.2024 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Themenwelt | Schulbuch / Wörterbuch |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 1-292-73001-3 / 1292730013 |
| ISBN-13 | 978-1-292-73001-1 / 9781292730011 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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