Professional Writing
Palgrave Macmillan (Verlag)
978-1-4039-0418-8 (ISBN)
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This text provides an analytical introduction to professional writing for different media. It covers topics from management, journalism to public relations. By using both theory and practice in an accessible way, this book assists students and professionals to communicate effectively in different written formats. The book covers a broad range of areas of concern for writers, from sentence structure to final delivery copy. It is a compact, comprehensive and up to date guide for professional writing, offering valuable tips for both print and electronic media.
SKY MARSEN is Lecturer in Applied Linguistics at Victoria University of Wellington, New Zealand. She has international experience in professional writing, in both academic and corporate environments. She has designed and taught courses in communications and writing in Australia, New Zealand and the US. Also, she has worked as a trade journalist, and as technical writing project manager at IBM.
Overview - Setting the Stage for Writing - Analyzing and Managing Information - Object Reasoning - Choosing Style and Presentation - Constructing Sentences - Distributing Information: Paragraphs and Sections - Writing Complete Documents: Reports, Letters, Memos and Email - Promoting: Business Journalism and Advertising - Writing for the Digital Media - Applying for Jobs - References - Bibliography - -
| Erscheint lt. Verlag | 6.12.2002 |
|---|---|
| Zusatzinfo | references, bibliography |
| Verlagsort | Gordonsville |
| Sprache | englisch |
| Maße | 138 x 216 mm |
| Gewicht | 322 g |
| Themenwelt | Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft | |
| Mathematik / Informatik ► Informatik ► Web / Internet | |
| Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika | |
| ISBN-10 | 1-4039-0418-9 / 1403904189 |
| ISBN-13 | 978-1-4039-0418-8 / 9781403904188 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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