Synesthetic Design (eBook)

Handbook for a Multi-Sensory Approach

Michael Haverkamp (Autor)

eBook Download: PDF

2013
468 Seiten
Birkhäuser (Verlag)
978-3-0346-1168-8 (ISBN)

Infos

The indispensable handbook for advanced design

Michael Haverkamp is an internationally recognized expert on sound design and synesthesia research in general.

Autoren

lt;!doctype html public "-//w3c//dtd html 4.0 transitional//en"> Michael Haverkamp ist ein international anerkannter Experte für Geräuschgestaltung und allgemeiner Synästhesie-Forschung.

Michael Haverkamp is an internationally recognized expert on sound design and synesthesia research in general.

Inhalt

FOREWORD 8
1 Task AND FUNDAMENTALS 11
1.1. What is synesthetic product design? 13
1.2 PRODUCT DEVELOPMENT AS THE DESIGN FOR ALL SENSES 22
1.2.1 HUMAN-MACHINE COMMUNICATION 22
1.2.2 FUNCTIONAL DESIGN 27
1.2.3 PRODUCT PLACEMENT AND BRAND IDENTITY 42
1.2.4 THE SIGNIFICANCE OF MULTISENSORY ENVIRONMENTS 50
1.3 FUNDAMENTALS OF PERCEPTION 55
1.3.1 THE SENSES OF DISTANCE: SEEING AND HEARING 62
1.3.2 PHYSICAL SENSES OF PROXIMITY 80
1.3.3 CHEMICAL SENSES 87
1.3.4 PERCEPTUAL OBJECTS 93
1.3.5 SUBJECTIVE OR OBJECTIVE? 110
1.3.6 QUALIA 113
1.3.7 GROUPING 120
1.3.8 GESTALT PRINCIPLES 125
1.3.9 FOREGROUND AND BACKGROUND 129
2 Strategies of perception and design 133
2.1 CONNECTION OF MODALITIES WITHIN THE PERCEPTUAL SYSTEM 135
2.1.1 OVERVIEW 135
2.1.2 RULES OF CONNECTION 147
2.1.3 ELEMENTARY CONNECTIONS 152
2.2 FINDING SIMILARITIES -CROSS-MODAL ANALOGIES 157
2.2.1 ANALOGY RELATIONSHIPS 157
2.2.2 TEMPORAL ANALOGY 162
2.2.3 INTERSENSORY ATTRIBUTES 172
2.2.4 ANALOGY OF MOTION AND KINETIC DESIGN 184
2.2.5 SPATIAL ANALOGIES AND SOUNDSCAPES 196
2.2.6 FUNCTIONAL ANALOGY 201
2.2.7 TACTILE DESIGN 207
2.3 RECOGNIZING FAMILIAR FEATURES -ICONIC CONNECTION 210
2.3.1 ASSOCIATIVE CONNECTIONS 210
2.3.2 ONOMATOPOEIA 228
2.3.3 PICTOGRAM AND AUDITORY ICON 237
2.3.4 ASSOCIATIONS TO SMELL AND TASTE 240
2.3.5 THE CONTEXT 245
2.4 UNDERSTANDING THE MEANING - SYMBOLS AND METAPHORS 248
2.4.1 SYMBOLIC CONNECTIONS 248
2.4.2 COLOR SYMBOLISM 258
2.4.3 SYNESTHETIC METAPHORS 270
2.4.4 SYMBOLISM IN BRAND DESIGN 276
2.4.5 MUSICAL SYMBOLISM 280
2.5 EXPLORING INDIVIDUAL PERCEPTION - GENUINE SYNESTHESIA 286
2.5.1 GENUINE SYNESTHESIA 286
2.5.2 HEARING COLORS -SEEING ACOUSTIC TONES 295
2.5.3 SMELL, TASTE, AND EVERYTHING ELSE 301
2.5.4 SUBJECTIVE COLOR-FORM RELATIONS 305
2.5.5 MOVEMENT OF SYNESTHETIC IMAGES 307
2.5.6 VISUALIZATION OF MEANING 310
2.5.7 WHY SYNESTHESIA? FUNCTION AND SIGNIFICANCE 312
2.6 CONSCIOUSLY CONSTRUCTING -MATHEMATICAL AND PHYSICAL CONNECTIONS 314
2.6.1 ALGORITHMS AND CONCEPTS 314
2.6.2 OBJECTIVE COLOR-SOUND RELATIONS 322
3 HOLISTIC DESIGN 327
3.1 Cumulation of the sensory contributions 329
3.1.1 Segregation or integration 329
3.1.2 Perceptual conflicts 336
3.2 The choice of customer-effective strategies 344
3.2.1 Assistance in decision-making 347
3.2.2 Examples of application 356
3.2.3 Human-computer interaction 370
3.3 ELEMENTARY FORMS 375
3.3.1 BASIC FORMS OF PERCEPTION 375
3.3.2 ELEMENTARY DESIGN 380
3.4. VISUALIZATION OF NOISE AND MUSIC 384
3.4.1 ARTISTIC AND TECHNICAL VISUALIZATION 384
3.4.2 MUSICAL NOTATION, GRAPHICS, AND FILM 390
3.5 Perception and emotion 399
3.6 FUTURE PERSPECTIVES OF SYNESTHETIC DESIGN 410
3.6.1 DESIGN WITH ALL SENSES -FOR ALL SENSES 410
3.6.2 ROBUSTNESS 417
3.6.3 SUSTAINABILITY 428
APPENDIX 431
References 433
INDEX 453
PICTURE CREDITS 463
SOUNDS 465

Produkt-Details

• Erscheint lt. Verlag: 21.12.2013
• Zusatzinfo: 80 b/w and 400 col. ill.
• Verlagsort: Basel/Berlin/Boston
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
• Themenwelt: Schulbuch / Wörterbuch ► Lexikon / Chroniken
• Themenwelt: Technik ► Architektur
• ISBN-10: 3-0346-1168-4 / 3034611684
• ISBN-13: 978-3-0346-1168-8 / 9783034611688