Internet, Phone, Mail, and Mixed-Mode Surveys (eBook)

The Tailored Design Method

Don A. Dillman, Jolene D. Smyth, Leah Melani Christian (Autoren)

eBook Download: PDF

2014 | 4. Auflage
528 Seiten
John Wiley & Sons (Verlag)
9781118921296 (ISBN)

Infos

The classic survey design reference, updated for the digital
age

For over two decades, Dillman's classic text on survey design
has aided both students and professionals in effectively planning
and conducting mail, telephone, and, more recently, Internet
surveys. The new edition is thoroughly updated and revised, and
covers all aspects of survey research. It features expanded
coverage of mobile phones, tablets, and the use of do-it-yourself
surveys, and Dillman's unique Tailored Design Method is also
thoroughly explained. This invaluable resource is crucial for any
researcher seeking to increase response rates and obtain
high-quality feedback from survey questions. Consistent with
current emphasis on the visual and aural, the new edition is
complemented by copious examples within the text and accompanying
website.

This heavily revised Fourth Edition includes:

* Strategies and tactics for determining the needs of a given
survey, how to design it, and how to effectively administer it

* How and when to use mail, telephone, and Internet surveys to
maximum advantage

* Proven techniques to increase response rates

* Guidance on how to obtain high-quality feedback from mail,
electronic, and other self-administered surveys

* Direction on how to construct effective questionnaires,
including considerations of layout

* The effects of sponsorship on the response rates of
surveys

* Use of capabilities provided by newly mass-used media:
interactivity, presentation of aural and visual stimuli.

* The Fourth Edition reintroduces the
telephone--including coordinating land and mobile.

Grounded in the best research, the book offers practical how-to
guidelines and detailed examples for practitioners and students
alike.

Autor

Don A. Dillman, PHD, is Regents' Professor in the Department of Sociology and the Social and Economic Sciences Research Center at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000. Jolene D. Smyth, PHD, is an associate professor in the Survey Research and Methodology Program and the Department of Sociology and is the Director of the Bureau of Social Research at the University of Nebraska-Lincoln. Leah Melani Christian, PHD, is a Director in Research Methods at Nielsen where her work focuses on panel recruitment and maintenance.

Produkt-Details

• Erscheint lt. Verlag: 6.8.2014
• Sprache: englisch
• Themenwelt: Schulbuch / Wörterbuch
• Themenwelt: Geisteswissenschaften
• Themenwelt: Sozialwissenschaften ► Pädagogik
• Themenwelt: Sozialwissenschaften ► Soziologie ► Empirische Sozialforschung
• Schlagworte: Datenerhebung • Evaluation & Research Methods • Evaluierung u. Researchmethoden • Methoden der Daten- u. Stichprobenerhebung • Psychological Methods, Research & Statistics • Psychologie • Psychologische Methoden, Forschung u. Statistik • Psychology • Statistics • Statistik • Survey Research Methods & Sampling
• ISBN-13: 9781118921296 / 9781118921296