Social Media for School Leaders (eBook)

A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools

Brian Dixon (Autor)

eBook Download: PDF

2012 | 1. Auflage
272 Seiten
John Wiley & Sons (Verlag)
978-1-118-38885-3 (ISBN)

Infos

How to create an effective social media strategy for a school or
district



School leaders may be familiar with social media in their own
lives, but many still need help in effectively using social media
in their professional practice. In this book, Brian Dixon, an
expert in social media in education, offers detailed descriptions
of the best online tools available today and provides step-by-step
instructions for using them to move a school community from
awareness to advocacy and from feedback to collaboration.

* Offers school leaders everything they need to implement social
media throughout their campus and their communities

* Contains expert advice for creating a sustainable social
engagement strategy

* Features screenshots and examples from schools and individuals
who are using social media to the best effect



This important resource can help savvy school leaders shift
their leadership strategy from communicating to connecting.

Autor

Dr. Brian J. Dixon has a doctoral degree in educational technology from San Diego State University and ten years of classroom experience in public, private, and charter schools. As the founding principal and executive director of the Mentorship Academy of Digital Arts, Dr. Dixon uses social media to keep his students, teachers, and school community engaged in the educational process. He blogs at brianjdixon.com.

Inhalt

Preface vii

Introduction 1

1 eNewsletters 9

2 Facebook 19

3 Twitter 39

4 School Website 51

5 Ning 67

6 YouTube 81

7 Online Surveys 95

8 E-Mail 107

9 Classroom Portals 123

10 Student Portfolios 135

11 School Leader's Blog 145

12 Mobile Devices 165

13 LinkedIn 187

14 Google+ 203

15 Your Online Presence 213

16 Social Media in Practice 223

17 Internet Safety 239

Acknowledgments 249

About the Author 251

Index 253

Rezensionen

"This is causing school leaders to rethink
their leadership strategy, moving from simply
communicating to truly connecting...." (Examiner.com, October 2012)

Produkt-Details

• Erscheint lt. Verlag: 27.8.2012
• Sprache: englisch
• Themenwelt: Schulbuch / Wörterbuch ► Unterrichtsvorbereitung ► Unterrichts-Handreichungen
• Themenwelt: Geisteswissenschaften
• Themenwelt: Sozialwissenschaften ► Pädagogik ► Bildungstheorie
• Schlagworte: Bildungswesen • Education • K-12 / Technologien im Bildungswesen • Technology & Education (K-12)
• ISBN-10: 1-118-38885-2 / 1118388852
• ISBN-13: 978-1-118-38885-3 / 9781118388853