Routledge Library Editions: Tourism

Various (Autor)

Media-Kombination

1320 Seiten

2012
Routledge
978-0-415-62615-6 (ISBN)

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This set re-issues 5 volumes originally published between 1985 and 1994. They focus on

the impact of environmental issues on tourism management

tourism demand and forecasting

the key methods of operation of companies within the industry

the functional areas of marketing, finance, organization and staffing

research and innovation

corporate strategy.

Multi-disciplinary and international in its coverage (with particular emphasis on Europe) this collection will be of interest to students and libraries in the areas of geography, tourism, and marketing.

Multivolume collection by leading authors in the field

1. Marketing in the Tourism Industry : the Promotion of Destination Regions. 2. Marketing Tourism Places. 3. Building a New Heritage : Tourism, Culture, and Identity in the New Europe. 4. Tourism : A Community Approach. 5. The Management of International Tourism.

Reihe/Serie	Routledge Library Editions: Tourism
Verlagsort	London
Sprache	englisch
Maße	174 x 246 mm
Gewicht	2600 g
Themenwelt	Schulbuch / Wörterbuch ► Lexikon / Chroniken
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
ISBN-10	0-415-62615-3 / 0415626153
ISBN-13	978-0-415-62615-6 / 9780415626156
Zustand	Neuware