Winning with the P&G 99
1998
|
Abridged edition
Simon & Schuster
978-0-671-58250-0 (ISBN)
Simon & Schuster
978-0-671-58250-0 (ISBN)
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Charles Decker, a former Proctor & Gamble executive, teaches everything from writing the perfect memo to understanding the importance of objectivity in test marketing. Accessible and engaging, these marketing career development and business management tips are interwoven with interesting anecdotes that provide practical insights for anyone managing a business or striving for a personal best.
Instantly recognizable as the company behind such familiar products as Ivory soap, Tide detergent and Crest toothpaste, Procter & Gamble is admired as one of the world's best managed companies. Marketing training at P&G rivals that of an MBA degree, and Harvard Business School teaches P&G's brand-management system. Now, a former P&G marketing executive identifies ninety-nine practices and principles that fuel this $35 billion powerhouse-- strategies for success in business and in life. Here are the beliefs ("A brand can't stand still"), the code of business conduct ("Do the right thing") and the rules of engagement for television advertising ("Show the package in the first eight seconds") that are at the heart of this marketing giant. Here are anecdotes of a corporate culture where winning is the goal, risk avoidance the criterion, and the airtight memo the basis for action.
Accessible and engaging, "Winning with the P&G 99" offers the time-tested strategies that have kept P&G on top-- practical insights for anyone managing a business, a career, or striving for a personal best.
Instantly recognizable as the company behind such familiar products as Ivory soap, Tide detergent and Crest toothpaste, Procter & Gamble is admired as one of the world's best managed companies. Marketing training at P&G rivals that of an MBA degree, and Harvard Business School teaches P&G's brand-management system. Now, a former P&G marketing executive identifies ninety-nine practices and principles that fuel this $35 billion powerhouse-- strategies for success in business and in life. Here are the beliefs ("A brand can't stand still"), the code of business conduct ("Do the right thing") and the rules of engagement for television advertising ("Show the package in the first eight seconds") that are at the heart of this marketing giant. Here are anecdotes of a corporate culture where winning is the goal, risk avoidance the criterion, and the airtight memo the basis for action.
Accessible and engaging, "Winning with the P&G 99" offers the time-tested strategies that have kept P&G on top-- practical insights for anyone managing a business, a career, or striving for a personal best.
| Zusatzinfo | analog, stereo., Dolby processed. |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 108 x 184 mm |
| Gewicht | 91 g |
| Themenwelt | Schulbuch / Wörterbuch ► Lexikon / Chroniken |
| Geschichte ► Teilgebiete der Geschichte ► Wirtschaftsgeschichte | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-671-58250-X / 067158250X |
| ISBN-13 | 978-0-671-58250-0 / 9780671582500 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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