Entrepreneurship and Small Business Management in the Hospitality Industry

Darren Lee-Ross, Conrad Lashley (Autoren)

Buch | Softcover

306 Seiten

2008
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-8448-4 (ISBN)

Artikel merken

Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.

Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years.

Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The business plan; Growth and the future.

Ideal for students at any level, the chapters of this book invite you to ponder upon your reading through a series of ‘reflective practice’ activities. These, along with case studies, clearly defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes, concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur!

Darren Lee-Ross, Conrad Lashley

1. Context, Theoretical Perspectives and Definitions; 2. Indigenous and Ethnic Entrepreneurship: A Cultural Perspective; 3. Entrepreneurs and Small Firm Ownership; 4. Creativity and Entrepreneurship; 5. Innovation, Opportunity and Protection; 6. The Feasibility Analysis; 7. The Family Business: Who’s to Bless and Who’s to Blame?; 8. Hospitality, Commercial Homes and Entrepreneurship; 9. Preparing a Business Plan; 10. Leadership and the Entrepreneur: “I’m Right Behind You
Leading the Way”; 11. Growth: the Harder I Work the Luckier I Get

Erscheint lt. Verlag	20.11.2008
Reihe/Serie	Hospitality, Leisure and Tourism
Verlagsort	Oxford
Sprache	englisch
Maße	191 x 235 mm
Gewicht	570 g
Themenwelt	Sachbuch/Ratgeber ► Sport
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-7506-8448-8 / 0750684488
ISBN-13	978-0-7506-8448-4 / 9780750684484
Zustand	Neuware