Super Skill
Easton Studio Press (Verlag)
978-1-63226-172-4 (ISBN)
- Noch nicht erschienen (ca. April 2026)
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As the artificial intelligence typhoon descends upon us, this has become the mantra of tech CEOs and business pundits.
Here’s the twist: They’re wrong.
As AI excels at technical tasks like data analysis and coding, the future of work will be won by those who lead, persuade, influence, and inspire. And there’s one cognitive superpower that improves all those crucial soft skills: storytelling.
Make AI your primary skillset, and you’ll become an assistant to a machine. Master storytelling first—and then amplify your abilities with AI—and you’ll make yourself irreplaceable. The clock is ticking. Which path will you take?
In Super Skill, Joe Lazer reveals 15 storytelling principles that will help you win in the AI Age. Through science-backed techniques, cutting-edge AI applications, and real-world stories of neuroscientists, Neanderthals, founders, and filmmakers, he’ll show you how to hone your storytelling superpowers, build a following, and future-proof your career.
Joe Lazer is an award-winning content strategist, author, and tech executive. His research and writing on the science of storytelling have been featured in Fast Company, Forbes, Adweek, and Digiday. His first book, The Storytelling Edge, became a cult classic among marketers and entrepreneurs, and his newsletter on storytelling and AI reaches nearly 200,000 subscribers. His interactive keynote talks and workshops have inspired thousands of business leaders to become better storytellers and build stronger relationships with their customers. He's currently the CMO at Pepper. He lives in Brooklyn, New York, with his wife, son, and extremely anxious dog. Learn more at joelazer.com.
Introduction 1
PART I: THE STORYTELLING ECONOMY
1 Storytelling Sapiens 13
2 The New Science of Stories 25
3 Welcome to the Storytelling Economy 33
PART II: UNLOCK
4 Principle 1: Build a Storytelling Habit 51
5 Principle 2: Master the Elements 64
6 Principle 3: See the Shapes 79
7 Principle 4: Become an Active Listener 94
8 Principle 5: Find Your Muse 106
9 Principle 6: Develop Taste 115
PART III: UNLEASH
10 Principle 7: Identify Your Big Idea 133
1 1 Principle 8: Be Vulnerable 149
12 Principle 9: Lead Through Stories 163
13 Principle 10: Sell Through Stories 176
14 Principle 11: Build an Audience 195
PART IV: UPGRADE
15 Principle 12: Beware the Vortex of Mid 211
16 Principle 13: Automate the Busywork 220
17 Principle 14: Iterate with Intention 235
18 Principle 15: Innovate Boldly 252
Super Skill Cheat Sheet 263
Acknowledgments 269
Source Notes 271
| Erscheint lt. Verlag | 9.4.2026 |
|---|---|
| Zusatzinfo | Black & White Illustrations |
| Verlagsort | Westport |
| Sprache | englisch |
| Maße | 152 x 228 mm |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere |
| Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-63226-172-3 / 1632261723 |
| ISBN-13 | 978-1-63226-172-4 / 9781632261724 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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