Advanced Theory and Practice in Sport Marketing
Seiten
2008
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-8491-0 (ISBN)
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-8491-0 (ISBN)
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Suitable for sport marketing students wishing to progress their knowledge and take their understanding of the industry to the next level, this title includes practitioner interviews accompanying every chapter, teaming practical advice with high-level sports marketing theory.
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.
Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.
Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.
Eric Schwarz is Associate Professor of Sport Business, Saint Leo University, Florida, USA Jason Hunter is a Lecturer in the Athletics Department, College of DuPage, USA
1. Introduction to Sport Marketing 2. Sport Marketing Research 3. Sport Marketing Information Systems 4. Sport Consumer Behavior 5. Business Ethics in Sport Marketing 6. Logistics in Sport Marketing 7. Sport Products and Services 8. Sport Advertising 9. Sport Sponsorship 10. Sport Promotions 11. Sales Management in Sport 12. Sport Retail Management and Entrepreneurship 13. Sport E-Business and E-Commerce 14. International and Global Marketing in Sport 15. The Future of Sport Marketing - Enterprise Sport Marketing Management
| Reihe/Serie | Textbook |
|---|---|
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 178 x 254 mm |
| Gewicht | 998 g |
| Themenwelt | Sachbuch/Ratgeber ► Sport |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-7506-8491-7 / 0750684917 |
| ISBN-13 | 978-0-7506-8491-0 / 9780750684910 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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