7 Lessons in Strategy

Master Strategy Basics in 7 Steps

Stephen Berry (Autor)

Buch | Softcover

128 Seiten

2026
John Murray Business (Verlag)
978-1-3998-3057-7 (ISBN)

Noch nicht erschienen (ca. Juni 2026)
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7 short lessons that will help you master strategy - whatever your business role.

A SHORT COURSE IN BUSINESS STRATEGY BASICS.
7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills.

* Lesson 1: Understand what strategy is and what it isn't
* Lesson 2: Understand what drives strategy and what strategy drives
* Lesson 3: Understand internal strategy
* Lesson 4: Understand marketing strategy
* Lesson 5: Understand brand strategy
* Lesson 6: Understand competitive strategy
* Lesson 7: Keep strategy going

Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.

ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Stephen Berry is a leading expert on strategy as both a coach and a practitioner.

: Sunday: Introducing strategy
: Sunday: Introducing strategy
: Monday: Strategic models
: Monday: Strategic models
: Tuesday: Strategists and strategies
: Tuesday: Strategists and strategies
: Wednesday: Strategic analysis
: Wednesday: Strategic analysis
: Thursday: Strategic thinking
: Thursday: Strategic thinking
: Friday: From strategy to action
: Friday: From strategy to action
: Saturday: Formulating strategy
: Saturday: Formulating strategy

Erscheint lt. Verlag	18.6.2026
Reihe/Serie	TYW
Sprache	englisch
Maße	129 x 198 mm
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-3998-3057-0 / 1399830570
ISBN-13	978-1-3998-3057-7 / 9781399830577
Zustand	Neuware