Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions
McGraw-Hill Professional (Verlag)
978-0-07-149454-0 (ISBN)
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Create an Army of Advocates for You and Your Business
Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 “Referral Guru” reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving them something to talk about. You will discover
The 7 Deadly Referral Mistakes and How to Avoid Them12 Ways to Get Great Prospects Calling You10 Social Prospecting Ideas That Generate Referrals6 Tactics for Stronger Introductions PLUS the 4-Point VIPS MethodTM for Asking for Referrals
Whether you're a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates' techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible.
“I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately.” -Gerhard Gschwandtner, publisher, Selling Power magazine
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Part I: Prepare Yourself for Referral Success
Chapter 1: 7 Deadly Referral Mistakes – Are You Making Them?
Chapter 2: What’s in it for you?
Chapter 3: Become a Student of the Referral Game
Part II: Tactics & Strategies to Get More Referrals
Chapter 4: Get Great Prospects Calling You
Chapter 5: Tap into the Power of Social Prospecting
Chapter 6: Plant Referral Seeds Now—Reap Referrals Later
Chapter 7: Leverage Your Value by Asking for Referrals
Chapter 8: Get Introduced and Show Your Appreciation
Chapter 9: Create Your Networking Sales Force
Chapter 10: This Book is Worthless, Unless…
| Erscheint lt. Verlag | 16.9.2007 |
|---|---|
| Sprache | englisch |
| Maße | 150 x 224 mm |
| Gewicht | 236 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere |
| ISBN-10 | 0-07-149454-5 / 0071494545 |
| ISBN-13 | 978-0-07-149454-0 / 9780071494540 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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