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Infinite Selling - James A. Barton, Matt Webb

Infinite Selling

The modern approach to high-velocity revenue generation and realization
Buch | Softcover
254 Seiten
2026 | 2nd edition
Practical Inspiration Publishing (Verlag)
978-1-78860-926-5 (ISBN)
CHF 27,90 inkl. MwSt
Sales is dead: long live selling. Reimagine the seller-buyer relationship and equip yourself with new thinking, tools, and methodologies to drive immediate, transformative revenue performance.
Sales is dead. Long live selling.

The digital age has rendered traditional sales tactics obsolete. Buyers demand more than transactional relationships – they seek partners who understand their journey, anticipate friction, and deliver value at every stage.

Infinite Selling offers a revolutionary blueprint for this new era, equipping leaders with the strategies to transform revenue performance and build enduring commercial success.

At its core, the INFINITE methodology redefines selling as a dynamic, end-to-end process tailored for modern business challenges. By mastering the eight pillars – Interest, Need, Friction, Intent, Navigate, Inspire, Timing, and Execute – you can unlock a increase in deal size, a boost in revenue win rates, and a surge in cross-selling opportunities.

Grounded in digital literacy, customer-centricity and strategic agility, this is an actionable framework to navigate complex buyer journeys, from initial engagement to post-sale advocacy.

Heading up Revenue Solutions at the multi-award-winning Mentor Group, James brings over 25 years of commercial, sales, sales enablement, technology and enablement development experience and is focused on developing the next generation of digital enablement and applications to drive revenue performance for clients across the globe. As CEO at the multi-award-winning Mentor Group, Matt brings over 25 years of sales and sales enablement experience to clients and has a mission to help redefine the profession of selling.

Introduction – Sales is Dead, Selling Is Alive

Part 1 – The foundations of Infinite Selling

Chapter 1 – The Infinite Seller – A Guide, Not a Dictator



The Attributes of the Infinite Seller
Being Digitally Literate
Being Buyer Focused
Being Agile
Strategic Thinker
Being a Continuous Learner
Being Revenue Oriented
Being Values-Driven
Attributes to Actions

Chapter 2 – Mental Fitness – The Foundation of Sales Performance



Build Your Core
Mental Fitness or Mental Health
Improved Focus and Concentration
Better Emotional Control
Improved Creativity
Better Customer Relationship Management
Increased Resilience
Make Mental Fitness the Centre of Your Selling Skills
Talk about It

Chapter 3 – Revenue, Not Sales



Sales Is dead – Long Live Revenue
One for All
The Truth about CROs
The Infinite Motion
Grit or Quit
Importance of Influence

Chapter 4 – How Big Is Your Pie?



Scarcity or Abundance
Breaking Bad
Fun or Folly
Fight, Flight, or Fright
More pie, vicar?
Carrots, Sticks, and Cabbages

Part 2 – The INFINITE Methodology

Chapter 5 – A map, Not a Process



Maps vs Routes
This Is a No-Sherpa Zone
Who Are You?
Fuel or Friction – Why Deals Can Stall
The Shortest Route Is Not Always the Best
Building Your Map

Chapter 6 – The Infinite Methodology



What Is a Methodology Anyway?
Why Qualification Matters More Than Anything Else
INFINITE – It’s All in the Name

Chapter 7 - I – How do we generate INTEREST?

Chapter 8 - N – How can we best establish the NEED (for the product and/or next step)?

Chapter 9 - F – How can we reduce the FRICTION?

Chapter 10 - I – How can we understand the buyer’s INTENT and they understand ours?

Chapter 11 - N – How can we help them NAVIGATE to discover the best solution for them?

Chapter 12 - I – How can we INSPIRE them to take action and the next step?

Chapter 13 - T – How can we ensure our TIMING is right?

Chapter 14 - E – How can we help them EXECUTE on their chosen step?

Part 3 – Infinite results, endless flow

Chapter 15 – Measuring the Results



From Chaos to Calm
The 3 V’s
The Power of Incremental Change
Measure Beyond the Number

Chapter 16 – Revenue Realisation



The Only Conversation That Matters
Death to Coaching
The MENTOR Model
Ease and Flow

Erscheinungsdatum
Verlagsort Tadley
Sprache englisch
Maße 156 x 234 mm
Themenwelt Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Bewerbung / Karriere
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-78860-926-3 / 1788609263
ISBN-13 978-1-78860-926-5 / 9781788609265
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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